Paid Search/SEO Manager Job at Pair Eyewear, Inc. in New York

At Pair Eyewear, we believe in placing our people at the center of everything we do. We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact.

Pair Eyewear is seeking a Paid Search/SEO Manager to own the full search channel from campaign architecture, keyword strategy, and bid management across Search, Shopping, and Performance Max, to ad copy testing, feed optimization, and conversion tracking. There will be a strong emphasis on the analytical side: hitting customer acquisition cost targets, evaluating attribution, and understanding search's incremental contribution within the broader media mix. This role will report to our Director of Growth. You will own and scale our search presence across both paid and organic. You'll be our in‑house expert across Google Ads, Microsoft Ads and organic search strategy. This is a high‑ownership role sitting at the intersection of performance and content.

What You'll Do:
Paid Search

Own strategy, execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads (Shopping, Search, Performance Max, YouTube, Demand Gen)

Manage and allocate a multi‑million dollar search budget to hit customer acquisition cost targets

Build and maintain a rigorous testing cadence around keywords, bidding strategies, ad copy & landing pages

Own feed management and segmentation opportunities

Stay ahead of platform changes (Demand Gen, SmartAI, PMAX evolution) and bring forward‑looking recommendations

SEO

Own organic search strategy across technical SEO, on‑page optimization, and content

Develop and execute a content strategy targeting high‑intent keywords across the eyewear space

Build and manage a link acquisition program to grow domain authority over time

Cross‑Channel

Partner with the data & analytics team to build reporting in Looker and ensure search data (paid + organic) integrates cleanly into our internal views

Collaborate with the creative team to align search messaging & asset evaluation across our campaigns

Coordinate with paid social and affiliate to align channel strategy, share keyword intelligence, and avoid cannibalization

Who You Are:

You're a full‑stack search expert who owns both paid and organic with confidence

You're analytical and can make decisions from data and translate performance into clear, actionable insights

You're a strong cross‑functional collaborator, comfortable working with other teams to get things done

You're a strong executioner, excited to develop scalable processes and systems as the channel grows

You move fast and prioritize well, balancing long‑term strategy with the day‑to‑day demands of a high‑growth DTC environment

Need to Have:

6+ years of hands‑on experience in paid search and SEO, ideally within DTC or e‑commerce

Deep fluency in Google Ads, Google Merchant Center, and Microsoft Ads — you can build and QA campaigns yourself with expertise within Google Ads Editor

Experience managing $3M+ in annual search spend with demonstrable efficiency gains

Strong understanding of incrementality, attribution, and how paid and organic search fit into a broader media mix

Comfortable assessing and analyzing data within Looker

Nice to Have:

Experience with subscription or membership products

Background managing search for licensed partnerships or co‑branded collaborations

Familiarity with weekly or high‑cadence product drop environments

Experience with both brand and performance search strategies

Experience leveraging AI tools to accelerate testing velocity and workflow efficiency

Some Benefits and Perks of Working At Pair:

Health, vision and dental insurance

Generous vacation policies

Competitive salaries with equity opportunities

Retirement savings plan options

Free eyewear (plus discounts for family and friends)

At Pair, we carefully consider a wide range of factors when determining compensation. These considerations can cause your compensation to vary. The pay range for this position is expected to be between $90,000 - $110,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short‑term and long‑term incentives. We encourage all interested candidates to apply.

Pair is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of actual or perceived age, ancestry, citizenship, color, disability, familial status, family responsibilities, gender identity/expression, genetic information, marital status, matriculation, national origin, personal appearance, political affiliation, pregnancy or related condition (including breastfeeding), race, religion, sex, sexual orientation, socioeconomic status, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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In Summary: Pair Eyewear is seeking a Paid Search/SEO Manager to own the full search channel from campaign architecture, keyword strategy, and bid management across Search, Shopping, and Performance Max, to ad copy testing, feed optimization, and conversion tracking . This is a high‑ownership role sitting at the intersection of performance and content .

En Español: En Pair Eyewear, creemos en colocar a nuestra gente en el centro de todo lo que hacemos. Nos dedicamos a fomentar un lugar de trabajo alegre y dinámico, proporcionando a nuestros empleados un entorno donde puedan prosperar e impactar significativamente. Pair eyewear está buscando un gerente de búsqueda/SEO pagado para poseer el canal completo de la arquitectura de campaña, estrategia de palabras clave y gestión de ofertas a través de Search, Shopping y Performance Max, hasta las pruebas de copia de anuncios, optimización de feed y seguimiento de conversiones. Habrá un fuerte énfasis en el lado analítico: alcanzar los objetivos de adquisición de clientes, evaluar la atribución y comprender la contribución incremental de la búsquedas dentro del mix mediático más amplio. Este papel reportará al Director de Crecimiento. Usted será propietario y buscará a escala tanto paga como orgánica. Este es un papel de alta propiedad que se sitúa en la intersección del rendimiento y el contenido. Lo que harás: Estrategia, ejecución y optimización de las campañas de búsqueda pagadas a través de Google Ads y Microsoft Ads (Shopping, Search, Performance Max, YouTube, Demand Gen) Gestionar y asignar un presupuesto para búsquedas de varios millones de dólares para alcanzar los objetivos de costos de adquisición de clientes Construir y mantener una rigurosa cadencia de pruebas alrededor de palabras clave, estrategias de licitación, copia y páginas de aterrizaje Adwords Own feed management and segmentation Stay-day editing of platform changes (Demand Gen, SmartAI, PMAX evolution) y recomendaciones prospectivas SEO Own search strategy, on confidence page optimization, y DTC Content Management Center Desarrollar y ejecutar una estrategia dirigida a palabras clave afiliadas al área de búsquea Concentrarse y desarrollar un conocimientos especializados para hacer crecer la capacidad de análisis de datos con el tiempo completo con nuestros canales de trabajo e integrando sus propias redes sociales y servicios de inteligencia corporativa. Estas consideraciones pueden hacer que su compensación varíe. Se espera que el rango salarial para este puesto sea entre $90,000 - $110,000 y dependerá de sus habilidades, calificaciones y experiencia. Además, esta función puede ser elegible para incentivos discrecionales a corto y largo plazo. Alentamos a todos los candidatos interesados a solicitar. La pareja es un empleador de igualdad de oportunidades. Todos los solicitantes cualificados recibirán una consideración por empleo y no serán discriminados en base a la edad real o percibida, ascendencia, ciudadanía, color, discapacidad, estado familiar, responsabilidades familiares, identidad/expresión de género, información genética, estatus matrimonial, matriculación, origen nacional, apariencia personal, condición política, embarazo o relacionada (incluyendo amamantamiento), raza, religión, sexo, orientación sexual, socioeconómica, veterano u otras características protegidas por las leyes legales.