Purpose of the role
The Campaign Director of Media Strategy will use their extensive knowledge in media and public relations, content creation/storytelling, thought leadership, media messaging, and senior executive profiling to create unified media campaigns. Leading the creation of unique story angles and planning media strategies across channels, the Director is responsible for ensuring that all elements of the media plan are working together effectively and are delivering against expectations and goals.
About you
You have a passion for engaging with the media and for delivering compelling stories to the clients’ audiences. Striving to deliver excellence, you enjoy delighting and surprising your stakeholders. A “starter finisher”, you like to achieve and exceed goals and make a positive impact. Considered, assertive and influential, you are a strong leader with the skills and aptitude to enthuse people at all levels of seniority. You are able to forge strong relationships, internal and external. Motivated by working in an agile environment, you relish the opportunity to think differently and to try new things.
Key responsibilities and tasks
- Work with client leads and account teams to develop creative, results-driven campaigns that meet the clients’ objectives; assess the campaigns’ effectiveness and fine tune accordingly
- Help teams to identify news opportunities (news jacking) and develop content in real time
- Work with account teams to come up with strong storytelling angles/editorial content that is fresh, relevant and newsworthy
- Incorporate new media platforms, understanding how to leverage these to achieve the overall communications objectives
- Leverage media relationships to accomplish objectives
- Drive knowledge of, and relationships with, the media
- Develop media pitching strategies and coach account teams to pitch stories successfully
- Develop strong relationships with clients, acting as counsel and providing added-value strategic consultancy to help foster client retention and growth
- Help run executive profiling programs, including media training and messaging sessions with senior/C‑suite clients
- Recommend media strategy and content for RFIs and pitches
- Lead internal media strategy training sessions
- Be a collaborative, encouraging and supportive member of the US team
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
Benefits
- Hybrid work environment
- Generous PTO
- Paid parental leave
- Medical, dental, and vision benefits + life insurance (eligible day 1 of employment)
- 401k with employer match
- Travel Programs
- Up to $2k donation to a charity of your choice!
Salary range
The expected salary range for the Campaign Director, Media Strategy position is between $105K - $125K. Base annual salary is determined by factors such as location, experience, and expertise.
TEAM LEWIS is an Equal Opportunity Employer.We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, reproductive health decisions and family responsibilities, qualifying acts of violence, or any other characteristic protected by federal, state or local laws.
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