Senior Lead, Global Audience Intelligence

Overview

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job Category: Marketing & Communication | Job Details: Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
This role sits at the center of Salesforce's global marketing intelligence function

Leading audience segmentation strategy and targeting governance across campaigns, events, paid media, and sales activation programs. You’ll partner with Data Science, Data Cloud, Analytics, and Field Marketing teams to build the audience‑first infrastructure that powers pipeline and revenue growth — and help shape how AI‑driven growth motions scale across every customer touchpoint.
This is a hybrid role with three days in office each week.
What You'll Actually Be Doing

Define and evolve enterprise‑wide audience segmentation strategies using machine learning, behavioral signals, pipeline intelligence, and intent data to drive coordinated activation across campaigns, channels, and sales motions.
Partner with Data Cloud, Data Science, and Analytics teams to operationalize predictive insights, improve targeting precision, and build scalable frameworks that support AI‑enabled and agentic growth systems.
Lead contact acquisition and enrichment strategies to close coverage gaps within strategic accounts, partnering with data vendors and internal stakeholders to prioritize high‑value opportunities.
Establish governance models, operational processes, and enablement resources that scale audience operations globally and reduce fragmentation across teams and regions.
You're Our Person

Strong SQL skills and hands‑on experience querying databases, building audience segments, and managing data schemas.
Experience in a global or multi‑BU environment and understanding of how regional data nuances affect targeting strategy.
Proven track record of cross‑functional collaboration with Technical Product Managers, Data Engineers, and Marketing Operations teams.
Even Better If

Hold a Salesforce Marketing Cloud Consultant certification or Certified Marketing Cloud Developer credential.
Direct experience with Salesforce Data Cloud or Data360 for audience activation and segmentation automation.
Built or contributed to audience taxonomy frameworks or canonical segmentation standards at scale.
Exposure to AI‑powered or agentic marketing systems and audience‑first orchestration models.
Accommodations

If you need a reasonable accommodation during the application or recruiting process, please submit a request via the Accommodations Request Form.
Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help employees live well, including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at https://www.salesforcebenefits.com.
Legal

Workplace discrimination is illegal. All employees and applicants will be assessed on the basis of merit, competence and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.
Contact

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