TikTok is hiring: Ads Targeting Data Engineer, Ads Core in San Jose

What You’ll Do Own foundational targeting data and platform capabilities with high availability, accuracy, freshness, and scalability
Base targeting dimensions: gender, age, geo, device, language, network, etc.
Audience & tagging system: definitions, hierarchy, refresh strategy, backfills, cross‑device unification
Design and implement large‑scale batch/stream pipelines: ingestion, ETL, aggregation, profile generation, tag updates, external serving
Build a reliable data quality framework: validation, lineage, monitoring/alerting, SLAs, automated backfill and repair
Provide standardized capabilities for ads delivery/strategy systems: audience package generation/management, tag query services, foundational targeting rule engine, access control & auditing
Collaborate with ML/product/compliance to ensure stable production rollout and iterative improvements (performance/reach/cost/UX)
Minimum Qualifications BS+ in CS/SE/Data Engineering or related fields
3+ years (adjustable) in data engineering/platform roles; able to own critical pipelines end‑to‑end
Strong SQL and data modeling; hands‑on with big data stack (Spark/Hive/Kafka/Flink/Airflow, etc.)
Proficient in Java/Scala/Python; solid engineering and performance tuning skills
Strong ownership of data governance, definitions, quality and stability
Effective cross‑functional communication and execution
Preferred Qualifications Experience in ads/recommender data platforms: user profiles, tagging, audience segmentation, DMP/CDP
Real‑time profile or low‑latency serving at scale (high QPS, caching/consistency)
Privacy/compliance implementation experience (minimization, anonymization, access control, auditing)
Compensation The base salary range for this position in the selected city is $156,000 – $316,800 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
Equal Employment Opportunity For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

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In Summary: The role may be eligible for additional discretionary bonuses/incentives, and restricted stock units . The base salary range for this position in the selected city is $156,000 – $316,800 annually . Compensation may vary outside of this range depending on a candidate's qualifications, skills, competencies and experience .

En Español: Lo que harás Proporcionar capacidades básicas de datos y plataformas de orientación con alta disponibilidad, precisión, frescura y escalabilidad Desarrollar un marco fiable para la calidad de los datos: género, edad, geografía, dispositivo, lenguaje, red, sistema de etiquetado etc. Audiencia y sistemas de etiquetas: definiciones, jerarquía, estrategia de actualización, backfills, unificación entre dispositivos Diseñar e implementar tuberías a gran escala de lotes/flujo: ingestión, ETL, agregación, generación de perfiles, actualizaciones de perfis, servicio externo Construir un marco de calidad de datos confiable: validación, linaje, monitoreo / alerta, SLAs, automatización del respaldo y reparación Proveer capacidades estandarizadas para los sistemas de entrega de anuncios / administración de paquetes de audiencias: gestión de mensajes, servicios de etiquetación, habilidades fundamentales de búsqueda cruzada, control de acceso y auditoría de las redes sociales para garantizar el cumplimiento de datos / producción de datos, etiquetados, servidores externos Ingeniería de contenidos (proyecto) Conformación de datos en sus propias manos y aplicaciones; Capacitación de los usuarios en los segmentos de ingenieros de software y tecnología de telecomunicaciones / Sistemas de comunicación / Tecnología de conocimientos avanzada / Protecnológicas (C&D+); El rango salarial básico para este puesto en la ciudad seleccionada es de $156,000 $316,800 al año. La compensación puede variar fuera de este rango dependiendo de varios factores, incluidas las calificaciones, habilidades, competencias y experiencia del candidato y ubicación. Nuestra empresa cree que los antecedentes penales pueden tener una relación directa, adversa y negativa con las siguientes funciones laborales, lo que podría resultar en la retirada de la oferta condicional de empleo: 1. Interacción e ocasionalmente contacto sin supervisión con clientes internos/exteriores y/o colegas; 2. manejo adecuado y gestión de información confidencial, incluida información privada y secreta comercial y acceso a sistemas de tecnología de la información; y 3. ejercicio de un buen juicio. #J-18808-Ljbffr