Overview
The Senior Director, Product Management – Government Solutions (Equifax Workforce Solutions) is a key role that balances short‑term execution with long‑term growth strategies across local, state, and federal markets. The position is highly customer‑driven and collaborates across pricing, marketing, sales, finance, operations, and technology to address government client needs.
Responsibilities
- Discover opportunities by interviewing customers and validating urgent problems in government markets.
- Map market needs, analyze segments, and ensure target segments support current and future business objectives.
- Perform objective analysis of potential market opportunities and build financial models to quantify risks.
- Assist in long‑term planning and product diversification.
- Determine appropriate channels (web UI, batch, API) for government buying preferences.
- Collaborate across functions to deliver new or enhanced solutions quickly, making effective decisions under constraints.
- Provide portfolio marketing with inputs for positioning, value propositions, and challenger messages.
- Monitor KPIs with Sales, Finance, and D&A to assess solution performance and recommend adjustments.
- Serve as subject‑matter expert, providing thought leadership for webinars, whitepapers, and marketing materials.
- Understand client usage and buying process, collaborating with portfolio marketing on personas.
Qualifications
- Bachelor’s degree required; Master’s degree preferred.
- 7+ years of B2B product management or related role in a complex business environment with go‑to‑market strategy development.
- 2+ years of experience with local, state, and/or federal government market policies/processes.
- Strong analytical skills with proven ability to evaluate product concepts, market opportunities, and competitive threats.
- Experience in a matrix environment and track record of delivering high‑quality projects on time.
- Autonomous, influencer‑type leadership comfortable with cross‑functional teams.
- Knowledge of consumer verification methodologies for government benefits eligibility.
- Experience with state/federal agencies (e.g., Medicaid, SNAP, FNS, CMS).
- Ability to adapt to changing environments and priorities.
Benefits
Comprehensive compensation and healthcare packages, 401(k) matching, paid time off, and career growth opportunities through an online learning platform.
Employment Details
Location: Reston, VA
Schedule: Hybrid – office 3 days per week
Job Code: Sales Sales