Social Ads Specialist Job at Helium SEO in Cincinnati

Role Responsibilities

Conduct consumer and competitive research using AI-powered analytics tools to understand clients' landscape, target audience behaviors, and KPIs

Systematically track test scenarios, optimizations, and learnings using data visualization tools, sharing insights across the team

Translate noisy early performance signals into clear next actions (creative direction, budget allocation, optimization restraint vs. intervention)

Support client campaigns across Google Ads, Microsoft Advertising, and emerging platforms as needed

Collaborate with cross-functional teams to test innovative strategies for improving campaign performance against client objectives

Leverage Meta's Conversions API and server-side tracking for improved attribution and privacy compliance

Own creative testing strategy end-to-end (not create it up, provide direction), including hypothesis formation, test design, interpretation, and translating results into next creative iterations

Preferred Background

2-4 years of hands‑on experience launching, optimizing, and measuring Meta Ads (Facebook/Instagram), TikTok Ads, and paid search campaigns

Agency experience (working with multiple clients)

Proficiency with Meta Ads Manager, Meta Business Suite, Google Tag Manager, Google Ads, GA4, and Meta Pixel implementation

Experience with privacy‑first tracking solutions and iOS 14.5+ attribution challenges

Familiarity with AI‑powered campaign optimization tools and automation features (Advantage+, Performance Max)

Experience planning and executing paid social, SEM, content marketing, and local search campaigns

Strong background in audience research, campaign structure, creative testing, A/B experimentation, and conversion rate optimization

Knowledge of attribution modeling and multi‑touch attribution platforms

Genuine passion for digital marketing innovation and staying current with platform updates and industry trends

Strong analytical thinking and problem‑solving abilities

Self‑starter who thrives with autonomy and minimal supervision

Commitment to delivering high‑quality work with meticulous attention to detail

Required Skills

Detail‑oriented, highly organized, and able to prioritize competing deadlines while seeing projects through to completion

Strong analytical mindset with comfort in data analysis, pattern recognition, and applying insights to client campaigns

Proven ability to manage multiple client accounts in fast‑paced environments

Experience designing experiments, tracking performance metrics, and making data‑driven decisions with statistical significance

Proactive learner who stays ahead of digital marketing trends, platform updates, and privacy regulations (iOS updates, cookie deprecation, etc.)

Excellent communication skills for presenting campaign performance and strategic recommendations to clients

Expectations
We strive to help every employee realize their professional potential. We believe in long‑term careers that evolve so they continue to challenge and fulfill.

For you to be the next team member, you must exemplify our Core Values: Extraordinary Service, Responsive Communication, Problem Solver, Proactive, Under‑promise yet Over‑deliver, and Achieve the North Star.

You will spend most of your day communicating with businesses, presenting successes, and dealing with issues tactfully and professionally. You will own your customer accounts completely through the sales process.

Compensation & Benefits
Helium offers medical and dental coverage, covering up to 90% of employee medical premiums. We offer a retirement account, $100,000 in life insurance for every employee, unlimited PTO after 90 days, paternity leave, and all the swag you could ever need. In addition, Helium is known for its fun and collaborative work environment; even the household dog is invited!

Location & Remote Policy
This position is hybrid (Monday, Wednesday, and Friday in the office) for candidates within a one‑hour commute to the zip code 45249. For those with a commute between 60-90 minutes, one day per week in the office is required. Candidates living beyond these distances may work fully remote.

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