Amazon Advertising Specialist

About the Role
TP-Link is seeking a results-driven

Amazon Advertising Specialist

to lead the strategy, execution, optimization, and performance of Amazon advertising campaigns across its growing portfolio of consumer products. The role focuses on maximizing advertising efficiency while driving revenue growth, profitability, and brand visibility within Amazon's advertising ecosystem. It is an onsite position (M-F, 9am-6pm).

Responsibilities

Develop, execute, and optimize Amazon Advertising strategies that drive sales growth, profitability, and brand awareness.

Oversee campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and (preferred) Amazon DSP.

Own campaign planning, launch, optimization, and ongoing performance management throughout the lifecycle.

Conduct continuous keyword research, search term analysis, audience targeting, bid management, and campaign restructuring to improve efficiency.

Monitor performance daily and proactively optimize ROAS, ACOS, TACOS, CTR, conversion rate, and CPC.

Analyze advertising performance, customer behavior, competitive activity, and marketplace trends to identify growth opportunities and recommend strategic initiatives.

Create recurring reporting dashboards and present actionable insights, optimization results, and future recommendations to stakeholders.

Collaborate with Amazon Account Managers, Brand Marketing, Creative, Product Marketing, and E-commerce teams to align initiatives with launches, promotions, seasonal events, and business objectives.

Test and evaluate new Amazon advertising features, targeting capabilities, campaign types, and beta programs to continuously improve performance.

Manage advertising budgets responsibly while maximizing return on investment.

Stay current on Amazon Advertising platform updates, best practices, industry trends, and emerging technologies.

Qualifications

Bachelor's degree in Marketing, Business, Advertising, or a related field.

3+ years of hands‑on Amazon Advertising (PPC) experience.

Proven experience managing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.

Strong understanding of Amazon Advertising metrics: ROAS, ACOS, TACOS, CTR, CPC, and conversion rate optimization.

Experience with keyword research, bid optimization, audience targeting, and campaign structure optimization.

Strong analytical skills with the ability to interpret large datasets and make data‑driven decisions.

Advanced Excel skills and experience creating performance reports and dashboards.

Excellent communication and presentation skills.

Preferred

Experience managing Amazon DSP campaigns.

Experience managing large monthly advertising budgets.

Experience with Amazon Marketing Cloud (AMC) or Amazon Marketing Stream.

Familiarity with third‑party Amazon advertising platforms such as Pacvue, Perpetua, Helium 10, Jungle Scout, Quartile, or similar tools.

Experience supporting consumer electronics or CPG brands.

What Success Looks Like

Improved ROAS while reducing ACOS/TACOS.

Increased sales and market share through optimized advertising strategies.

Consistent campaign optimization based on actionable performance insights.

Effective cross‑functional collaboration supporting product launches and promotions.

Continuous adoption of Amazon advertising best practices and emerging platform capabilities.

Benefits
Salary range:

$70K - $100K annually (depending on experience)

Fully paid medical, dental, and vision insurance (partial coverage for dependents)

Contributions to 401(k) funds

Bi‑annual reviews and annual pay increases

Health and wellness benefits, including free gym membership

Quarterly team‑building events

We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. We strive to create a supportive and growth‑oriented workplace for everyone.

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