Web Analytics Analyst

Job Title

Job Description
Leading the development of actionable consumer insights to enhance the digital customer experience and drive conversion for the RalphLauren.com web site
Functioning as a power user of Adobe Omniture Site Catalyst & Discover and other analytics tools
Creating, maintaining & delivering various dashboards & reports for key stakeholders
Conducting ad hoc analysis for internal partners as requested, including in depth funnel and conversion analysis
Incorporating industry web analytics best practices and methodologies (e.g., testing and behavioral targeting)
Supporting the maintenance and development of the web analytics platforms
Collaborating with internal and external partners to develop performance measurement plans for new product launches or campaigns; define targets and deliverables; and communicate performance results to key stakeholders and leadership team
Supporting Digital Marketing and Site Merchandising teams and developing strong partnerships with cross-functional and inter-company peers