Social Media Manager

Role Overview
We are seeking a strategic and creatively driven Social Media Manager to lead multi-platform storytelling across Instagram, TikTok, YouTube, LinkedIn, and Pinterest. This role will translate our luxury brand’s heritage, aesthetic, and evolving market positioning into compelling digital narratives that deepen consumer understanding, drive engagement, and strengthen long‑term brand equity.

The ideal candidate is equal parts strategist, storyteller, and performance analyst; someone who understands how to elevate a design‑driven brand while delivering measurable growth. They should have the drive and energy to stay ahead of the pack in all facets of social media and beyond, with an ability to generate ideas and experiment fearlessly.

Key Responsibilities
Strategy & Execution

Lead multi‑platform social strategy, developing cohesive frameworks that translate brand identity into platform‑native content.

Shape and execute monthly editorial calendars aligned with product launches, partnerships, seasonal moments, and broader marketing initiatives.

Partner cross‑functionally with creative, PR, marketing, and design teams to ensure cohesive campaign storytelling across channels.

Source and curate on‑brand and product‑filled content from internal teams, external partners, clients, and media.

Develop and maintain a distinct, cohesive brand voice across channels, ensuring all messaging reflects heritage, tone, and evolving market positioning while driving meaningful engagement.

Content Development & Production

Assist in producing high‑impact video content from home tours and collection launches to partnership campaigns.

Concept and activate innovative, platform‑native marketing approaches for collection launches, transforming traditional product drops into immersive, story‑driven digital moments.

Assist in cutting up YouTube videos alongside our Video Content Producer for Instagram, YouTube Shorts, etc.

Performance & Optimization

Analyze platform performance and audience behavior using native analytics and third‑party tools.

Deliver monthly reporting inclusive of insights, learnings, and forward‑looking optimization strategies.

Drive measurable growth through performance‑informed content refinement, consistently surpassing prior benchmarks on all channels.

Qualifications

2+ years of experience leading multi‑platform social strategy for a luxury, lifestyle, or design‑forward brand.

Demonstrated ability to drive measurable audience growth and organic reach.

Experience producing high‑quality video and visual content.

Deep understanding of platform‑specific strategy, particularly across Instagram, TikTok, and emerging social channels.

Strong cross‑functional collaboration and communication skills.

Analytical mindset with the ability to translate data into strategic direction.

Preferred Skills

Knowledge of video‑editing and production.

Strong interest and understanding of interior design.

Discerning eye for photography.

Benefits Package
Wealth Benefits

Competitive Salary

Corporate Annual Profit Sharing

401K Plan

Health Benefits

Dental Coverage

Medical Coverage

Prescription Drug Plan

Vision Coverage

Health Savings Account (HSA)

TELADOC

Other Benefits

20 Paid Time Off (PTO)

10 Company Holidays

Bereavement Leave

Life Insurance

Flexible Spending Accounts (FSA)

AFLAC Plans (Accident and Critical Illness Plans)

Pet Insurance

Short‑Term Disability (STD)

Long‑Term Disability (LTD)

Parental Medical Leave

Child Bonding Leave

Employee Discount

Salary Range:

$70,000—$75,000 USD

We are an Equal Opportunity Employer committed to diversity, inclusion, and equality in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law.

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