Sr. Brand Manager, Innovation

About Liquid I.V.
Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

About our Team
We are a world‑class team of innovators and passionate change‑makers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.

About the role
The Senior Brand Manager, Innovation is a builder and a sprinter – someone who can move from consumer insight to validated concept in compressed timelines. They are equally comfortable leading a cross‑functional ideation session, briefing technical teams on formulation and cost targets, and presenting an innovation business case to a retailer – all in the same week. Reporting into the Sr. Brand Director, this highly organized professional will be responsible for upstream innovation design and developing strategic product concepts and positioning for new functions and benefit spaces as well as new formats, championing them all the way to execution.

Own the 3–5 year innovation product pipeline and fast‑cycle agile sprints.

Collaborate with R&D, Operations, Sales, and Finance to ensure products hit OKR’s and targets from concept to commercialization.

Lead agile innovation sprints end‑to‑end: from consumer tension identification and rapid concept development through iterative validation, formulation briefing, and commercialization.

Analyze opportunity of product launches (market size, target audience, competitive analysis) and participate in all aspects of new product launch including pricing, packaging, benefits/key points of differentiation, product copy, asset creation, and pitch decks.

Manage claims for new product launches to ensure products are competitive and speak to the target audience’s needs.

Develop brand strategies and plans for packaging development, product/marketing qualification and forecasting.

Own innovation launch timelines, driving multiple product launches across the business.

Support creation of product training documents and toolkits for brand marketing, sales, and education needs.

Collaborate with a multi‑functional project team to ensure excellence in execution (initiative/promotion/pricing plan development, planning, execution, and summarizing results/learning).

Assist with managing new product development from concept to launch.

Drive sustainable market share and profitable growth based on in‑depth competitive landscape and consumer insights.

Collaborate with Brand Innovation peers to integrate new benefit spaces & blue ocean innovation with existing plans on core improvement and new flavor launches, creating a unified innovation pipeline.

Create creative brief development, copy & claims clearance, and any necessary trademarks/studies.

Qualifications

Degree or Certificate in a related field.

5–8 years of experience in brand marketing and/or product marketing.

Demonstrated ownership of innovation from strategy through commercialization.

Experience with human‑centered design methodologies (design thinking, design sprints, co‑creation) applied to real innovation launches.

Experience leading agile innovation sprints.

Experience working front‑end or blue ocean innovation.

Global experience a plus.

Experience developing pitches & concepts – including sizing, competitive analysis, and trend evaluation.

Experience working with retailers (club, food, drug, mass, e‑commerce).

Proficiency in data and reporting platforms such as Circana, Nielsen, WGSN, Mintel, Numerator, Suzy/Metrix Lab.

Highly analytical and motivated by data.

Solutions oriented and proactive.

Highly organized and proactive.

Strong communicator and collaborator.

Strong ability in presentation development and storytelling in PowerPoint.

Sound understanding of consumer/customer/market and detailed business analysis to identify business drivers and opportunities.

Experience in health and wellness/beverage categories is a plus.

Ability to multi‑task and thrive in a deadline‑driven environment.

Ability to work in a fast‑paced setting under tight deadlines.

What We Give

100% company‑paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).

A 401(k) plan with company match, short and long‑term disability coverage.

A generous PTO and sick policy that includes 13+ paid annual holidays.

Wellness classes (fitness, mental health, nutrition, finance, etc.).

An Employee Assistance Program, including membership for guided meditation for all employees.

Monthly tech and wellness reimbursement.

An infinite supply of Liquid I.V. for endless hydration!

Work Environment

Hybrid office environment (El Segundo). Candidates must be authorized to work in the United States without sponsorship.

Compensation
The compensation band for this position is $129,000 – $193,000 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

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