Marketing Public Relations Manager

Johnson & Wilson is a growing family of companies specializing in real estate, development, title services, construction, affordable housing, education, and emerging technology. We are seeking a creative, energetic, and results-driven Marketing & Public Relations Manager to help elevate our brands, increase visibility, generate leads, and secure meaningful media exposure. This IS NOT a remote position. This is a hands-on role for someone who enjoys both strategy and execution. We are not seeking someone who simply manages outside vendors. We need a marketing professional who can personally create campaigns, manage advertising, produce content, build relationships with the media, and help drive measurable business growth. The Marketing & Public Relations Manager will oversee marketing, communications, branding, digital advertising, public relations, and lead generation efforts across multiple affiliated companies and initiatives. The ideal candidate is highly organized, creative, tech-savvy, and understands how to generate awareness, engagement, and leads through a combination of digital marketing, public relations, and content creation. Responsibilities:

Public Relations & Media Outreach

• Write and distribute press releases • Build relationships with local, regional, and national media • Pitch stories to journalists, magazines, podcasts, television, and radio outlets • Secure media coverage and speaking opportunities • Identify award, recognition, and publicity opportunities • Coordinate interviews, community outreach, and public appearances

Digital & Print Advertising & Lead Generation

• Create, manage, and optimize Meta (Facebook and Instagram) advertising campaigns • Create, manage, and optimize Google Ads campaigns • Develop retargeting and remarketing campaigns • Track campaign performance and return on investment • Build and improve lead-generation funnels • Support recruiting, business development, and customer acquisition efforts

Social Media Marketing

• Create and execute content calendars • Develop engaging social media content across multiple brands • Be in direct communication with current social media contacts • Create graphics, videos, reels, and promotional materials • Grow social media audiences organically and through paid campaigns • Monitor engagement and respond to opportunities for community interaction

Website Management & SEO

• Update and maintain company websites • Create and optimize landing pages • Improve search engine optimization (SEO) • Monitor website analytics and traffic • Improve online visibility and search rankings • Manage Google Business Profiles and related digital assets

Brand Management

• Ensure consistent branding across all companies and platforms • Develop and design marketing materials, brochures, presentations, and promotional assets • Support company events, sponsorships, and community initiatives • Assist with marketing campaigns for real estate, construction, title, education, technology, and nonprofit initiatives

Email & CRM Marketing

• Create and manage email marketing campaigns • Develop automated follow-up and nurture campaigns • Assist with database marketing and client re-engagement efforts • Support customer relationship management initiatives Qualifications:

Required

• Experience in marketing, communications, public relations, and digital advertising • Strong written and verbal communication skills • Experience in creating content and graphic design • Experience with Meta Ads and Google Ads • Experience with retargeting and remarketing campaigns • Experience updating and managing websites • Understanding of SEO best practices • Strong organizational and project management skills • Ability to manage multiple projects and brands simultaneously • Proficiency with Canva and marketing design tools • Tech and Computer Engineering are a plus Compensation: $18 - $25 hourly

• Public Relations & Media Outreach • Write and distribute press releases • Build relationships with local, regional, and national media • Pitch stories to journalists, magazines, podcasts, television, and radio outlets • Secure media coverage and speaking opportunities • Identify award, recognition, and publicity opportunities • Coordinate interviews, community outreach, and public appearancesDigital & Print Advertising & Lead Generation • Create, manage, and optimize Meta (Facebook and Instagram) advertising campaigns • Create, manage, and optimize Google Ads campaigns • Develop retargeting and remarketing campaigns • Track campaign performance and return on investment • Build and improve lead-generation funnels • Support recruiting, business development, and customer acquisition effortsSocial Media Marketing • Create and execute content calendars • Develop engaging social media content across multiple brands • Be in direct communication with current social media contacts • Create graphics, videos, reels, and promotional materials • Grow social media audiences organically and through paid campaigns • Monitor engagement and respond to opportunities for community interactionWebsite Management & SEO • Update and maintain company websites • Create and optimize landing pages • Improve search engine optimization (SEO) • Monitor website analytics and traffic • Improve online visibility and search rankings • Manage Google Business Profiles and related digital assetsBrand Management • Ensure consistent branding across all companies and platforms • Develop and design marketing materials, brochures, presentations, and promotional assets • Support company events, sponsorships, and community initiatives • Assist with marketing campaigns for real estate, construction, title, education, technology, and nonprofit initiativesEmail & CRM Marketing • Create and manage email marketing campaigns • Develop automated follow-up and nurture campaigns • Assist with database marketing and client re-engagement efforts • Support customer relationship management initiatives