Integrated Marketing Campaign Planner(m/w/d)

Integrated Marketing Campaign Planner (m/w/d)
Play a key role in defining the market position of a product or brand within the context of the overall product strategy, by conducting competitor analysis and market research, working with the sales team, and driving marketing initiatives to support product or brand awareness and sales.

In addition to taking the product to market, this role ensures that the product meets the needs of the market and that data and research gained in the marketplace shape future product direction. Articulate the product and feature benefits and translate them into customer messaging. Give product demonstrations at trade shows and in webinars, deliver presentations, and create marketing collateral. Support bringing the product to market, driving adoption and equipping the sales team with the knowledge and tools to be successful.

Role Summary
Drive impactful 360° campaigns across Europe. As our new Integrated Marketing Campaign Planner, you lead the planning, production, and operational execution of integrated marketing campaigns across ATL, BTL and digital channels. Working closely with internal stakeholders, agencies, and Global HQ, you ensure consistent messaging, strong market relevance, and seamless campaign deployment across European markets.

We want you to:

Lead pan-European 360° campaign planning, production, and operational execution across ATL, BTL and digital channels

Develop and manage campaign assets across Film, Print, Digital, OOH, POS, and other communication touchpoints

Create integrated campaign concepts with a strong digital-first and programmatic advertising mindset

Collaborate closely with Media, Digital, Brand Experience, Product, and Strategy teams to ensure aligned communication planning

Coordinate and lead production shoots as well as campaign localization across European markets

Manage campaign budgets, cost tracking, and resource allocation throughout all project phases

Steer and brief creative agencies to deliver innovative and high-impact campaigns

Ensure consistency in campaign messaging, tonality, product positioning, and visual identity across all channels

Align closely with Global HQ on campaign deployment, localization, and communication priorities

Develop campaign ad-kits and support markets throughout the localization process

Monitor campaign performance and provide actionable insights and reporting to optimize effectiveness

Support management presentations, ad hoc requests, and cross-functional communication initiatives

About you:

University degree in Marketing or a related field

Minimum 8 years of professional experience, including at least 3-5 years in ATL or Campaign Management roles

Strong experience in pan-European 360° campaign planning and execution

Solid understanding of digital-first marketing and programmatic advertising strategies

Experience managing campaign production across multiple channels and formats

Strong project management, organizational, and stakeholder management skills

Experience working with agencies, production partners, and multi-market environments

Analytical mindset with experience in campaign reporting and performance tracking

Strong communication and presentation skills with a structured, proactive working style

Creative thinker with a strong sense for integrated marketing and brand consistency

Fluent in English; additional European languages are a plus

Rewards and Benefits

A competitive salary and benefits package

Flexible working hours and a hybrid working policy

Continued learning and professional development

Car sharing and lease mobility program

Complimentary daily lunch at our canteen and subsidized breakfast options

Complimentary fitness facility and the opportunity to join various sporting clubs

Highly international working environment

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