Product Marketing Manager

Esper Job OpportunityEsper was founded in 2018 with the mission to empower dynamic and responsive policymaking in Government. Esper's goal is to align existing data, stakeholders and public policy goals to streamline the policymaking process at all levels of Government. We imagine a world where policymaking is driven by data and insights from all stakeholders and we are transforming traditional bureaucracy into a dynamic and flexible system that encourages innovation and collaboration.Job DescriptionYou'll own positioning, messaging, and go-to-market execution for our category-defining policy and regulatory platform. This is a high-visibility, high-impact role that reports directly to the Director of Marketing. You'll partner closely with Product, Sales, Professional Services, Customer Success, and Marketing to launch new products, sharpen our story across our target government verticals, and arm our revenue teams with the assets and intelligence they need to win in a complex, trust-driven market.The ideal candidate is a versatile AI and SaaS storyteller who can translate technical capabilities into clear value for risk-averse government buyers, thrives in a fast-paced startup environment, and is energized by the chance to build product marketing from the ground up.Be a critical partner of Product Management to ensure the messaging, positioning, product updates, and other content are in sync internally to Esper and externally to the market.Run product launches end-to-end

Project-manage launches from kickoff to post-launch. Draft launch messaging within our existing positioning and brand frameworks, and produce the sales enablement (decks, playbooks, training, demo scripts) reps need to sell.Become a buyer expert

Conduct customer and prospect interviews, run competitive research, and synthesize what you learn into briefs, updated persona docs, and talk tracks across our government verticals.Produce content that closes deals

Create demo videos, use-case guides, one-pagers, webinars, and GTM playbooks that get usedLeverage AI to synthesize a corpus of GTM, company, customer, and market intelligence to inform positioning and messaging decisions, and facilitate collaboration with Product Management.Run the customer proof engine

Interview customers, write outcome-powered case studies and reference content, and maintain a fresh library of ROI stories, peer validation quotes, and reference customers ready for sales to use across every vertical.Keep launches grounded in the Esper story

Make sure new features and products consistently tie back to our platform narrative in every assetso launches feel like chapters of one story, not isolated drops.Enable the revenue team

Train Sales, SDRs, and CS on our differentiators and competitive positioning. Build and maintain the battle cards, competitive briefings, and objection-handling assets the team actually usesand surface competitive insight back to GTM teamDrive feature adoption

Work with Sales, CS/PS teams to push adoption of features tied to bookings, retention, and expansion. Surface competitive and market data that informs pricing and packaging conversations.Work with modern tools

Use AI, automation, and modern workflows across launches, content production, demos, and enablement.Position the growing Esper ecosystem as the go-to for the public sector and other similar verticals.What You'll Bring3-5 years of product marketing experience in SaaS (govtech, regtech, legaltech, or other regulated/complex enterprise sales motions are a plus, but not necessary)Hands-on experience supporting product launches end-to-endmessaging drafts, enablement assets, launch logistics, and post-launch trackingStrong writing capabilities

you can take a technical feature and turn it into clear, compelling copy for non-technical buyers (you'll demonstrate this through a short writing exercise during our interview process).Content production experience

you've built decks, demos, one-pagers, and webinars at pace and can ship without a lot of processComfortable talking to customers

you've conducted customer and prospect interviews and let what you heard shape your workOwnership mentality

you take initiative, work autonomously, and thrive when priorities move quicklyNatural collaborator

comfortable working across Product, Sales, SDRs, PS, CS, and MarketingLocationThis is a hybrid position open to candidates residing in Austin, TX, with a minimum in-office requirement of 3 days per week.CompensationCompetitive base salary plus performance-based bonus and equity.Perks and BenefitsBeing a part of an innovative and collaborative team that will both support and challenge youSignificant opportunity for growth and ownership and to shape Esper for the long-termCompetitive salary and equity at a growing early-stage companyPaid holidays & unlimited PTOMedical, dental, and vision insuranceGenerous parental & sick leave401(k) retirement plan with employer matchShort/Long term disability & life insuranceFlexible spending account (FSA)Work anniversary equity grantsMonthly stipend to offset remote work expensesOffice equipment allowancePaid Time Off to participate in volunteer/community events