Brand Manager - Cupcake & Robert Mondavi Private Selection

Company Overview
The Wine Group (TWG) is a leading producer of award‑winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers worldwide.

Job Summary
The Brand Manager is responsible for the development and execution of both annual and long‑term strategic marketing plans across a portfolio of premium brands, including Cupcake Vineyards and Robert Mondavi Private Selection. The ideal candidate brings a strong foundation in CPG marketing best practices and a proven track record of building premium alcoholic beverage and/or consumer packaged goods brands. The role requires a hybrid schedule, with Tuesdays and Wednesdays based in the Pleasanton office, and travel for photo shoots, tastings and in‑person meetings.

Essential Functions

The ideal candidate will have a unique combination of best‑in‑class skill, competence, and confidence: a) as a brand marketer accountable for brand health and performance; b) as a creative innovator who manages new product development and commercialization; and c) as an effective liaison with the Sales team to promote the brand to distributors and key accounts.

Skilled Consumer Marketer: Comfortable developing, implementing and assessing consumer‑facing platforms to deliver and optimize business‑building initiatives; leverages existing product equities and key consumer insights for ongoing marketing plan modifications, package changes and line extensions; comfortable briefing and leading consumer agencies.

Results‑Driven Business Manager: Comfortable using a variety of data sources to analyze business situations, identify key business drivers, challenges and opportunities, and make strategic recommendations to senior/c‑level management.

Innovative Thinker and Demand Creator: Skilled innovator comfortable operating in a non‑traditional, fast‑paced environment; competent assessing industry opportunities and developing creative concepts; experienced with consumer insights, category analytics, product development and packaging design.

Entrepreneurial Track Record and Competitive Drive: Proven success in an entrepreneurial venture, with appreciation for resource limitations, cost control, prudent risk‑taking and limitless creativity; able to manage ambiguity and multiple priorities.

Efficient Project Leader: Effective in managing teams and guiding projects through the system; conveys urgency throughout the project lifecycle and holds team accountable for execution; strong written and verbal communication skills with the ability to listen and understand different perspectives.

Qualifications

Bachelor’s Degree (B.A.) with 7+ years’ marketing experience, or MBA with 2+ years marketing experience post‑MBA.

Experience with alcohol/beverage or consumer packaged goods preferred.

Strong grounding in CPG marketing best practices across the 4 Ps.

Strong competencies in strategy, commercialization, execution, and project management.

Leadership experience with demonstrated success in evaluating data to mine consumer insights and present fact‑based recommendations to senior management.

Exposure to P&L management with experience managing a consumer‑facing budget.

Must have ability to multitask, work well under pressure and adhere to strict deadlines.

Excellent analytical, organizational, and interpersonal skills with attention to detail.

Excellent verbal and written communication to all levels of management.

Demonstrated reliability and punctuality; works effectively in a team/crew environment; adherence to all safety regulations and operating procedures.

Highly proficient in Microsoft Word, Excel, PowerPoint, and Canva.

Discretion with confidential information.

Retailer selling experience beneficial.

Physical Demands

Professional office environment.

Frequent travel between home office, corporate office, and vendor/agency sites.

Travel to various industry and/or company events, 10‑20% of the time.

Must be able to lift and carry weights of up to 40 lbs at varying frequencies.

Compensation

Hiring salary range: $128,400 – $170,000.

Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position‑related factors.

At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status, or other characteristic protected by law.

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