Agency Manager (Gaming Creator Network) - TikTok LIVE

Location:

Employment Type: Regular

Job Code: A67338

About the Team
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

About the Role
We are seeking a Gaming Creator Agency & Ecosystem Manager to help scale TikTok’s gaming creator ecosystem in the U.S. This role sits at the intersection of creator growth, agency partnerships, publisher-led activations, and ecosystem operations, with a focus on scaling creator supply, improving cross-format content performance (LIVE + short video), and unlocking monetization opportunities across the gaming vertical. The key responsibility of the role is to drive scalable gaming creator supply, content output, and monetization efficiency through an agency-led growth model. You will work closely with gaming creator agencies, game publishers, and internal cross‑functional teams to build a sustainable, high-performing gaming creator ecosystem.

Responsibilities

Creator Recruitment & Ecosystem Growth

Own end-to-end gaming creator recruitment through agency partnerships.

Identify, onboard, and scale high‑potential gaming creators across a variety of gaming content formats.

Develop and execute category‑specific growth strategies with agencies (by game, genre, and content format).

Agency & Partner Management

Manage day‑to‑day relationships and communications with gaming-focused creator agencies.

Serve as the primary point of contact for agency partners on TikTok gaming policies, tools, and best practices.

Partner with agencies and game publishers on creator and content campaigns, in‑game events, and cross‑format activations.

Design and execute creator campaigns based on publisher activations, ensuring strong alignment with content strategy and performance goals.

Creator Education & Content Strategy

Design and deliver training programs for gaming creators and agency partners.

Provide ongoing and scalable performance feedback to improve content quality, consistency, and output across formats.

Monetization & Performance Management

Drive creator monetization through LIVE gifting, platform incentives, and publisher-led campaigns.

Track and optimize performance across gaming content formats (views, engagement, revenue).

Partner with agencies to set goals, track performance, and ensure accountability.

Cross‑Functional Collaboration & Key Strategy Alignment

Work closely with internal cross‑functional teams to align on gaming vertical growth priorities.

Ensure clear ownership and execution across agency, publisher, and internal stakeholders.

Support OKR planning and execution to ensure full coverage of creator growth and content ecosystem needs.

CN Support & Issue Management

Establish a structured intake and tracking process for agency support requests, prioritizing issues to ensure timely resolution.

Identify recurring issues and develop SOPs to improve efficiency and resolution speed.

Serve as liaison between agencies and product teams by consolidating feedback on tools, features, and policies, and clearly communicating needs and proposed solutions.

Qualifications
Minimum Qualifications:

Demonstrated track record of success in creator agency management, gaming, live streaming, or digital media.

Deep, practical understanding of the gaming ecosystem, including key stakeholders such as creators, agencies, and publishers.

Experience across both short‑form video and livestreaming ecosystems.

Proven experience managing external partners and driving measurable growth outcomes.

Strong understanding of content strategy, distribution, tracking, and monetization models.

Excellent communication, stakeholder management, and analytical skills.

Ability to operate in a fast‑paced, cross‑functional environment.

Preferred Qualifications:

Existing relationships with gaming creator agencies or publishers.

Experience scaling creator programs or managing talent networks.

Strong data‑driven mindset with the ability to translate insights into action.

Job Information
The base salary range for this position in the selected city is $88,920 - $209,380 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

TikTok Accommodation:

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

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