Brand Building Leader (Director), Quilted Northern/Aria

Brand Building Leader (Director), Quilted Northern®/Aria®
We are currently seeking a Brand Building Leader (Director/Sr. Director) for the Quilted Northern® and Aria® bath tissue business based in Atlanta, GA. This position will be primarily responsible for leading brand equity‑building strategies to increase long‑term value and market share for Quilted Northern – a household brand for almost 125 years. The secondary responsibility will be to provide brand building oversight and strategic support for Aria, our new 100% recycled toilet paper brand. The ideal candidate is a self‑starter with an entrepreneurial spirit and a track record leading successful commercial strategies in consumer goods.

This position is also expected to serve as a key member of the Tissue leadership team and help build organizational capabilities around brand‑building. The role reports to the VP/GM of Quilted Northern and will supervise a team.

What You Will Do

Build bold brand equity strategies

and execute them with excellence—across campaigns, partnerships, packaging, and new product launches.

Lead omnichannel activations

from concept to shelf: social, influencer, digital commerce, in‑store, and everything in between.

Bring retailer campaigns to life

in partnership with sales and shopper marketing—tailoring ideas to major retailers like Walmart, Target, Kroger, Amazon, and beyond.

Experiment, test, and learn

using analytics and consumer insights to constantly improve and push the brand forward.

Manage agencies like a pro,

from briefs to SOWs, ensuring our partners deliver breakthrough creative while optimizing non‑working spend.

Be hands‑on.

This is a roll‑up‑your‑sleeves role—not just guiding, but doing.

Be a principled entrepreneur

applying economic thinking and marginal analysis to optimize investment recommendations, weighing trade‑offs and aiming to maximize return on investment.

Supervise, coach, and help

team of direct reports.

Who You Are (Basic Qualifications)

Bachelor’s Degree or higher.

Background & understanding of CPG or retail industries.

Experience leading successful brand campaigns and commercial activations.

What Will Put You Ahead

MBA.

7+ years of marketing and overall business experience.

Benefits
Our benefits plan includes:

Medical

Dental

Vision

Flexible spending and health savings accounts

Life insurance

ADD

Disability

Retirement

Paid vacation/time off

Educational assistance

Infertility assistance

Paid parental leave

Adoption assistance

Specific eligibility criteria is set by the applicable Summary Plan Description, policy, or guideline and benefits may vary by geographic region.

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here , á, or tu ).

#J-18808-Ljbffr