Marketing Manager (Retail Mall)

Job Summary

The Marketing Manager is responsible for leading the center’s marketing plan in support of the property’s strategic goals. The Marketing Manager will ensure JLL’s marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.
Job Responsibilities

Development of the annual marketing plan for the property based upon the center’s strategic goals.
Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year‑end projections.
Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties.
Execute sales promotions, special events and internal and external communication strategies to drive tenant sales.
Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications, sales promotions and visual merchandising, especially with key retailers.
Work with Regional Marketing Manager to identify and implement all appropriate corporate programs.
Effectively manage the center’s digital media programs (social media, mobile, web).
Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts.
Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.
Maintain thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.
Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue.
Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.
Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL.
Develop an ongoing public relations action plan as needed; send out press releases and track publicity.
Follow corporate policies and procedures for all programs and events.
Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.
Collaborate with the property team and regional resources to achieve client‑driven property business goals while ensuring that JLL’s Core Practices are followed.
Communicate with the client and regional team members as needed or required; including sales narratives, key retailer reports and marketing results.
Serve on JLL marketing taskforce as assigned by Regional Marketing Manager; provide constructive feedback, regular coaching and career development input.
Schedule and manage day‑to‑day operations of the Customer Service Center where applicable.
Skills and Knowledge

Complete knowledge of Microsoft Office products: Excel, Word, PowerPoint.
Ability to learn employer‑specific web‑based software systems.
Knowledge of marketing fundamentals and market research.
Excellent interpersonal communication skills (verbal and written).
Special event coordination and management experience.
Ability to multi‑task.
Sales
egotiation skills a plus.
Experience in managing budgets.
Flexibility to work varied schedules, including weekends and evenings.
Strong team player.
Education and Training

Bachelor’s degree in marketing or related field.
Years of Relevant Experience

3–5 years in retail, marketing, advertising or comparable business experience.
Physical Work Requirements

Walking the property up to several times per day; event set‑up/tear‑down; sign installation; light lifting.
Visa Sponsorship

This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.
Compensation

Estimated compensation: $105,000.00 – $117,000.00 USD per year. Final compensation packages are determined by various considerations including but not limited to candidate qualifications, location, market conditions and internal considerations.
Location

On‑site – Manhattan Beach, CA.
Benefits

Personalized benefits that support well‑being and growth: 401(k) plan with matching company contributions, comprehensive medical, dental and vision care, paid parental leave at 100% of salary, paid time off and company holidays, early access to earned wages through Daily Pay.
Equal Opportunity Employer

Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email

HRSCLeaves@jll.com . This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page.

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