Marketing Operations Manager (CRM)

Marketing Operations Manager (CRM) W2 Contract, min 6 months ONSITE in Plano, TX Target W2 $48-52/hr
Supports B2C and B2B CRM governance by ensuring CRM campaigns align with organizational standards and protocols. Runs weekly governance council meetings and collaborates with cross-LOB and cross-functional teams to coordinate CRM campaigns and ensure consistency in messaging and execution. Assists in monitoring campaign performance and provides insights to optimize CRM strategies. Supports the implementation of CRM best practices and ensures compliance with internal policies and external regulations by maintaining the CRM playbook in Confluence. Assists in managing Statement of Work (SOW) renewals with vendors to ensure continuity of CRM-related services, handles administrative responsibilities for Tech Centralization Review and analyzes CRM data to identify trends and recommend improvements for campaign effectiveness.
Skills & Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field.
4-6 years of experience in marketing, CRM strategy, or a related field.
Experience with one or more B2C digital marketing platforms (e.g. Adobe, Oracle, IBM) and data analysis tools (e.g., Excel, Tableau).
Excellent communication and collaboration skills.
Deep understanding of the marketing technology stack, including marketing automation, email service providers and CRM.
Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling.
Strong analytical skills with the ability to interpret data and provide actionable insights.
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