Lead Brand Marketing Coordinator

Lead Brand Marketing Coordinator
Kapitus is looking for a creative self‑starter to join our Marketing team as Lead Brand Marketing Coordinator. The role supports the development and execution of Kapitus’ brand marketing initiatives across customer advocacy, online reputation management, digital PR, creative asset development, and brand communications. Working closely with the Director of Brand Marketing, the coordinator brings brand programs to life, coordinates cross‑functional projects, and ensures initiatives are completed on time and to a high standard.

What you’ll do

Online Reputation & Customer Advocacy

Support the Director in executing the online reputation management strategy.

Monitor and respond to reviews on Trustpilot, Google Business Profile, BBB, and other platforms.

Coordinate review‑generation initiatives to increase volume and improve ratings.

Identify and address customer concerns surfaced through reviews.

Track and analyze sentiment, pain points, and positive feedback trends.

Prepare regular reporting and insights on reviews, ratings, and reputation performance.

Support customer advocacy initiatives, including testimonials, case studies, and spotlights.

Brand Asset Development & Creative Project Management

Serve as day‑to‑day project manager for brand asset development initiatives.

Coordinate with external creative agencies and internal stakeholders to produce digital advertisements, downloadable resources (eGuides, playbooks, educational kits), infographics, digital tools, and manage employee swag and partner gifting programs.

Manage project timelines, approvals, revisions, and production schedules.

Ensure all materials align with brand standards and messaging guidelines.

Build, organize, and maintain a centralized brand asset library for employee, partner, and vendor access.

Establish processes and governance for asset version control, naming conventions, usage guidelines, and periodic content audits.

Identify gaps in existing brand materials and prioritize development of new assets that support sales, marketing, CX, recruiting, and partner initiatives.

Video Marketing Support

Assist in planning, coordinating, and producing video content.

Manage project timelines and stakeholder communication for social media videos and educational content.

Coordinate with internal subject matter experts and external production vendors as needed.

Research & Digital PR

Support execution of research and digital PR initiatives.

Coordinate development of surveys, industry research projects, benchmark reports, and data‑driven content campaigns.

Track earned media coverage, backlinks, referral traffic, and campaign performance.

Collaborate with SEO, content, and brand teams to maximize campaign impact.

Provide day‑to‑day direction and coaching for full‑time and part‑time coordinators, delegate projects, and ensure timely execution.

Support employee development through feedback, training, and mentorship.

Lead hiring, performance management, compensation, and evaluation of team members.

Collaborate with leadership and HR to refine career growth and succession plans.

What we’re looking for

Bachelor’s degree in Marketing or related field; equivalent professional experience considered.

5+ years of experience in brand marketing, communications, PR, customer marketing, content marketing, or related field.

Superior project management skills with exceptional attention to detail.

Excellent communication and collaboration skills, with ability to build strong relationships with clients, partners, industry contacts, and colleagues.

Ability to connect with individuals on both personal and professional levels.

Kapitus Total Rewards Package Includes

Competitive Base Salary Range of $68,700 to $110,200, depending on location, skills, and experience.

Annual Incentive Compensation – Up to 10% annually.

Health Insurance – Comprehensive medical, dental, and employer‑paid vision plans through UnitedHealthcare.

Flexible Spending Account – Pre‑tax dollars for qualified medical, dental, vision, pharmacy or dependent care expenses.

Lifestyle Spending Account – Post‑tax benefits for physical, mental and financial well‑being.

Company‑Paid Insurances – Basic short‑term and long‑term disability insurance, vision insurance.

Voluntary Insurance – Supplemental life insurance and enhanced disability coverage; additional coverage options available.

Paid Maternity and Parental Leave – Company‑paid beyond state mandates.

Commuter Benefits – Pre‑tax benefits for parking and commuter expenses.

LifeBalance Program – Membership offering discounts on outdoor activities, arts, health, fitness and additional perks.

Plum Benefits Discount Program – Discounts on travel, car rentals, shows, and more.

Tuition Reimbursement – Up to $5,000 annually + conference and event opportunities.

Travel Reimbursement – Reimbursement for all job‑related travel.

Paid Time Off and Sick Time .

Retirement Benefits – 401(k) with up to 25% match on contributions up to 6% of salary.

About Kapitus
Kapitus is a trusted name in small‑business financing. As a direct lender and marketplace, we provide financing tailored to each business’s needs. We foster a culture of self‑direction, high standards, and meaningful impact.

Company Mission
Helping small‑business owners grow by providing tailored, transparent, and ethical financing solutions.

Equal Employment Opportunity
Kapitus’s Equal Employment Opportunity policy: we do not discriminate on the basis of any protected group status under any applicable law. To comply with federal regulations, we request self‑identification of protected veteran and disability categories, but participation is voluntary and will not affect employment decisions.

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