Intermediary Distribution Channel Marketing Manager

Solutions for Today’s Challenges. Vision for Tomorrow’s Opportunities.

Join William Blair, the Premier Global Partnership.

William Blair Investment Management is seeking an experienced, innovative, and proactive Channel Marketing Manager for our Intermediary Distribution Channel. The role will oversee campaign strategy, segmentation, and product marketing that drives brand awareness and product adoption. This role will translate ideas into market-ready campaigns quickly and efficiently, balancing speed to market with quality and consistency, helping to attract and retain clients.

Responsibilities

Develop strategy and tactics for engaging intermediary clients and prospects, with a focus on measurable outcomes.

Developing compelling campaigns and differentiated content relevant and specific to the intermediary distribution channel

Increasing brand awareness and engagement

Promoting our products and solutions to improve adoption of our capabilities

Drive speed to market by rapidly developing, prioritizing, and executing campaigns and content in response to product, market, and distribution needs—while maintaining quality and consistency. Work closely with key stakeholders, including Intermediary Distribution Team, Product Team, Investment Teams, Marketing Team.

Ensure strong engagement and alignment with intermediary distribution team leadership

Interview and collaborate with investment teams (portfolio managers, analysts, and portfolio specialists), sales and client service teams, and marketing colleagues to create thought leadership and value‑add programs that help drive engagement

Develop more frequent product and market updates and insights beyond quarter‑end

Write compelling content that drives digital engagement

Create targeted messaging and thought leadership outreach to support the intermediary distribution channel and help build the brand

Provide insight and support for media programs that target the intermediary channel

Leverage data and metrics and use research to continuously improve engagement and ability to target and personalize content

Demonstrate initiative and creativity in independently recommending and implementing marketing solutions

Communicate progress, issues, and solutions

Preferred Qualifications

10+ years financial services experience, ideally within asset management industry

Experience in intermediary distribution channel marketing

Experience in marketing a range of investment products, including ETFs, SMAs, mutual funds, private credit

Results‑driven self‑starter with a keen focus on attention to detail

Bachelor’s degree or equivalent

Strong writer who can synthesize complex topics

Client‑centric focus

Intellectually curious with a strong work ethic and professional demeanor

Proven track record in driving engagement and adoption of investment products in any capacity (sales, marketing, investment specialist, etc.)

Superior interpersonal skills and clear communicator - including the ability to work effectively in various team settings

Digital communications/marketing tool experience and knowledge

Strong leadership, strategy, and communication skills

Ability to manage competing priorities and perspectives

Demonstrated success in a team‑oriented environment

Deep knowledge of investment products, capital markets, and macroeconomic topics

Experience writing and editing documents with a range of complexity from product promotions to white papers

Ability to adjust tone and message for specific audiences and diverse formats

Proficiency in Microsoft Office Suite

A reasonable estimate of the current base salary range at time of posting is below. Base salary does not include other forms of compensation or benefits. Actual base salary within the specified range is based on several factors, including but not limited to applicant’s skills, prior relevant experience, job responsibilities, market considerations and location.

Salary Range: $140,000—$160,000 USD

This role is eligible for either a discretionary annual bonus (based on company, business unit and individual performance) and/or commission‑based incentives.

Our featured benefit offerings include medical, dental and vision coverage, employer paid short & long‑term disability and life insurance, 401(k), profit sharing, paid time off, Maven family & fertility benefit, parental leave (including adoption, surrogacy, and foster placement), as well as other voluntary benefits.

William Blair is an equal opportunity employer. It complies with all laws and regulations that prohibit discrimination in employment practice because of race, color, religion, creed, ancestry, marital status, gender, age, national origin, sexual orientation, unfavorable discharge from the military service or on the basis of a physical or mental disability that is unrelated to the employee’s ability to perform the duties of the job applied for. EOE m/f/d/v

Be aware of hiring scams : William Blair has clear processes and guidelines with regards to recruiting. We do not request personal financial information in connection with an employment application nor does William Blair extend any employment offers without first conducting an interview through one of its registered offices. William Blair does not use instant messaging services such as WhatsApp, Telegram, or iMessage as part of the recruiting or interviewing process.

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