User Engagement and Viral Optimization Lead

User Engagement and Viral Optimization Lead
Full‑time

Our exclusive client is transforming how marketing and creative teams collaborate to create innovative campaigns and content. Conceived and built in active partnership with leading marketing and creative professionals, the client's service abolishes the biggest challenges to make it easy (and dare we say, fun) for everyone—clients, internal teams, agencies and freelancers—to share, contribute, feedback, improve and approve creative content, projects and campaigns.

The successful candidate drives business results through:

Leading a cross‑functional team charged with the goal of driving business growth through continuous improvement in user engagement and conversion metrics

Living at the cross‑section of data, user experience, product and marketing; analyze and understand user behavior, proposing new tests and being the organization’s true‑north on critical metrics

Managing the backlog and prioritization of the “quick win” growth and optimization ideas, programs and tests—gathering and soliciting ideas from all teams, in addition to your own research and insights

Leading efforts to define, size and scope optimization ideas—estimating business impact to inform prioritization

Documenting requirements (Lean Startup style) ensuring the cross‑functional team understands the problem to be solved, the alternative approaches considered and the path selected

Ensuring accurate tracking and reporting on all optimization initiatives in order to communicate the business impact from all initiatives

Working cross‑functionally with product, design, engineering, marketing, analytics, operations, customer support, finance leaders and team members; gathering input and ideas for the best, most timely results

Regularly communicating progress, obstacles and learnings both within the working team and to the Hightail team at large

Is this the opportunity for you?

5+ years experience with digital products & marketing and a passion for testing, data and UX. SaaS businesses a plus.

You might be a growth marketer with a strong product sense or a product manager with a bent for optimization

You’ve managed agile (or agile‑like) teams and can point to a pattern of successful business impact

You are goal and metric driven— you love watching the daily and weekly metrics move based on the latest test or implementation

You enjoy a fast paced work environment and are ‘in your flow’ when actively juggling both short and long term priorities along with daily demands

You’re scrappy and are always up for digging in and figuring out how to make something happen

You’re proud of how quickly you pick up new software and have more than a few spreadsheet ninja skills hidden up your sleeve

You’re fun to sit next to at lunch

Your boss and colleagues describe you having strong analytical and communication skills

All your information will be kept confidential according to EEO guidelines.

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