Director, Paid Search

Run your department like it's your own company.
GR0 is looking for a Director of Paid Search to own the performance, health, and growth of our paid search practice. This isn't a seat-warmer role. You'll lead strategy for our most complex accounts, mentor a high-performing team, own a P&L, and play offense on revenue, all while keeping clients happy and campaigns humming across Google Ads and Microsoft Ads.

If you think like an operator, lead through influence, and get energized by both the spreadsheet and the strategy deck, keep reading.

What you’ll do:

Own client outcomes. You’re the senior voice across the team’s portfolio, leading strategic discussions, overseeing complex campaigns and budgets for exceptional ROI, and stepping in directly on high‑value accounts and escalations. You’ll spot at‑risk clients before churn ever comes up and build the recovery plan yourself.

Drive the strategy. Develop tailored paid search programs, optimize relentlessly across platforms, and bring new tools, trends, and ideas to the table before the market catches on.

Grow the business. Lead pitches as the subject‑matter expert, deliver audits for prospects, hunt for upsells inside existing accounts, and negotiate contracts that work for the client and the agency.

Build the team. Run weekly 1:1s that actually coach, lead performance and career conversations, own hiring and onboarding, and surface retention risks early. Your people should be getting promoted from within.

Own the numbers. Manage your department P&L (revenue, headcount, tooling, margin), review it monthly with Finance, and know exactly which accounts are profitable and which aren’t.

Raise the bar operationally. Maintain SOPs and QA, plan capacity ahead of crunch, and bring data and recommendations (not just updates) to the leadership table.

What you’ll be measured on:

95% team retention and at least one training initiative every month

What you bring:

5+ years hands‑on in paid search / SEM, with 2+ years managing people

Deep SEM expertise across Google Ads and Microsoft Ads, with advanced, data‑driven optimization chops

Agency experience is required. You thrive in fast‑paced, multi‑client environments

A track record of client retention, revenue growth, and escalation recovery

Financial acumen: you’ve managed a team P&L and influenced profitability

Proven leadership of high‑performing teams, including remote or offshore contributors

Sharp communication and persuasion skills: equally comfortable in a C‑suite pitch and a 1:1 coaching session

A caring, team‑first leadership style that pairs high standards with psychological safety

Experience with D2C brands and performance‑driven marketing

An entrepreneurial streak: you’ve launched new initiatives inside a structured org

Success managing offshore talent across time zones

What’s in it for you?

Shared Financial Success – GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. The annual compensation for this role is market competitive, ranging from $130,000-$140,000 salary, commensurate with experience .

Health and Family Benefits – GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.

Wi‑Fi Reimbursement – All employees receive a monthly reimbursement to help cover internet expenses while working.

Unlimited PTO – We know that rest is vital to your well‑being and career success, so we give you the flexibility and trust to take it when you need it.

Paid Holidays – Take time to celebrate and rejuvenate with 13 fully paid holidays throughout the year.

Community Impact – GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.

GR0 is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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