Marketing Operations Specialist

Who We Are
At Blue Cross Blue Shield Global Solutions SM (BCBS Global Solutions SM ), we make it easy for people and organizations to access and pay for healthcare abroad. By combining digital innovation with human-centered care, we go above and beyond for our customers and deliver an international healthcare experience that’s simple, efficient and human.

Whether our customers live, work, travel or study abroad, we give them the confidence and peace of mind to embrace every journey and say "yes" to new possibilities.

Summary
The Marketing Operations Specialist plays a key role in optimizing marketing processes, systems and workflows to support the overall success of the marketing organization. This role owns and manages day‑to‑day operational processes, ensuring efficient execution, strong cross‑functional coordination and clear visibility into marketing initiatives.

The ideal candidate is a highly organized, detail‑oriented self‑starter with a strong understanding of core marketing functions and a passion for improving how work gets done. They are comfortable managing multiple priorities in a fast‑paced, evolving environment and bring a blend of operational, technical and analytical skills.

This role supports and enhances marketing operations through workflow management, documentation, tool and portal ownership, vendor coordination, and process standardization. The Specialist also supports adoption and effective use of marketing technologies, helping improve team efficiency and scalability.

Success in this role will be defined by improved workflow efficiency, increased visibility into marketing activities and strong adoption of tools and processes across the team.

Responsibilities
Marketing Operations and Workflow Management

Maintain and improve operational processes, documentation and standard operating procedures

Support the Marketing Communications planning cycle and related workflows

Ensure organization and upkeep of marketing portals, shared resources and operational tools

Support onboarding of marketing team members through coordination of resources and materials

Assist with budget tracking and vendor‑related documentation

Project and Performance Support

Track timelines, deliverables, and project status; proactively identify and elevate risks

Prepare project summaries, status updates and reporting materials

Support development and maintenance of basic reporting and dashboards to improve visibility into marketing activities and performance

Support the development and maintenance of materials used for business or operational purposes

Facilitate clear communication and visibility across teams

Portal and Marketing Technology Support

Own day‑to‑day management of marketing tools and portals, ensuring organization, usability and adoption

Support system updates, access management and basic troubleshooting

Assist with rollout and adoption of new tools and technologies

Help maintain documentation and training materials to support effective tool usage

Vendor and Asset Management

Support vendor onboarding, including documentation, access setup and process coordination

Maintain vendor lists, asset libraries, renewal schedules and compliance‑related documentation

Support ongoing management of marketing assets to ensure accessibility and consistency

Other Responsibilities

Support brand compliance initiatives

Support operational initiatives, planning cycles and special projects

Contribute to continuous improvement efforts across marketing processes and workflows

Perform other duties as assigned

Requirements

Bachelor’s degree in Marketing, Communications, Business or a related field

Minimum 5 years of experience in marketing operations, marketing or a related role (in‑house or agency)

Strong understanding of marketing functions, workflows and campaign execution

Experience supporting or managing marketing processes, tools or systems

Strong organizational and project coordination skills with the ability to manage multiple priorities

Operationally minded problem solver with attention to detail and a focus on efficiency

Excellent communication and cross‑functional collaboration skills

Ability to synthesize information and support decision‑making

Experience working with marketing technologies (e.g., CMS, marketing automation platforms, asset libraries, or similar tools)

Experience with reporting, dashboards or data tracking is a plus

Familiarity with workflow or productivity tools (e.g., Planner, Workfront) preferred

Reliable high‑speed internet (minimum 75 Mbps)

What you’ll get in return

Competitive base pay + annual bonus

Competitive medical plans

Telemedicine available

Paid parental leave

Employee assistance and wellness support 24/7

Free international healthcare coverage

Other Great Perks

Hybrid work model

Work abroad arrangements available

Generous PTO accrual program with carry‑over option

9 paid holidays in addition to one floating holiday and one volunteer day

Tuition reimbursement

Career/Learning and development opportunities

401(k) with generous company match

Pet insurance offerings

Identity theft and legal coverages available

Emphasis on well‑being (Virtual well‑being platform, monthly mindfulness events, and giveaways)

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