Lifecycle Marketing Manager

Lifecycle Marketing Manager
Reports to: VP, Performance Marketing.

Responsibilities

Own Lifecycle Strategy & Execution: Set the roadmap and execute hands‑on campaigns across a meaningful portion of the customer journey to directly drive loan volume, LTV, retention, and cross‑sell.

Drive Data‑Backed Targeting & Creative: Establish a sharp POV on audience segmentation using behavioral and real‑time data, partnering closely with Creative to push boundaries and turn opinions into evidence.

Lead the Testing Agenda: Independently design, size, and analyze rigorous A/B and multivariate tests to maximize impact and continuously optimize campaign performance.

Scale Cross‑Product Growth: Build and scale the strategic programs that seamlessly move customers across the product portfolio (e.g., student loan refinancing to personal loans) to increase lifetime value.

Partner & Influence Cross‑Functionally: Lead across the organization by partnering seamlessly with Data Science, Product, Creative, and Legal to build robust measurement models (incrementality, attribution) and ship flawlessly at speed.

About You

Strategic & Analytical Experience: 6+ years of marketing experience with a highly analytical mindset; specific channel background matters less than your ability to connect programs to business outcomes, forecast, and master the tech stack quickly.

Quantitative Foundation: A degree in economics, engineering, statistics, math (or equivalent experience) that proves you naturally think in numbers, build your own reporting, and understand the nuances of attribution.

Data‑Driven & Experiment‑Led: A proven track record of living in a "test‑and‑learn" environment—expertly handling hypotheses, sample sizes, honest data reads, and swift optimization.

Strong POV & Influence: Ability to form a sharp, evidence‑backed perspective on audience, creative, messaging, and timing, with the communication skills to influence senior stakeholders.

Proactive & Hands‑On Execution: A deeply proactive operator who takes extreme ownership of the work, manages shifting priorities, builds campaigns hands‑on, and sweats the details others overlook.

Even Better

Industry Experience: Proven track record in fintech, lending, or another regulated B2C category, including a solid understanding of compliance (CAN‑SPAM, TCPA, CCPA/CPRA).

Technical Skills: Strong SQL skills to pull your own data cuts, paired with hands‑on experience utilizing lifecycle marketing tools (Braze experience is a major plus).

Advanced Measurement: Direct exposure to sophisticated measurement methodologies, including incrementality, geo‑holdouts, Media Mix Modeling (MMM), and Multi‑Touch Attribution (MTA).

Channel & Growth Scaling: Experience launching and scaling new channels (SMS, push, in‑product) or successfully building cross‑sell frameworks from scratch.

Where

This role will be based in the US.

Compensation
A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the role's location. The successful candidate’s starting pay will also be determined based on job‑related qualifications, internal compensation, candidate location and budget. This range may be modified in the future.

Salary Range: $140,000 - $175,000 USD. Employees are also eligible for an annual performance‑based bonus and equity.

Benefits

Health, Dental, & Vision benefits plus savings plans

Mac computers + work‑from‑home stipend to set up your home office

Monthly internet and phone reimbursement

Employee Stock Purchase Plan

Restricted Stock Units (RSUs)

401(k) plan to help you save for retirement plus a company match

Robust tuition reimbursement program

$1,000 travel perk on each Earnie‑versary to anywhere in the world

Competitive days of annual PTO

Competitive parental leave

Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.

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