Overview

Department Overview

The Marketing Division is responsible for the sales and retention of new and existing group accounts, maintenance and service of such accounts and upgrading of business to these accounts. It is also responsible for individual, senior products and long term care sales and retention. Sales and product support involve the entire scope of Blue Cross and Blue Shield of Alabama coverage, including health, dental, long term care, life and account-based products. The Marketing Division is also responsible for product development and management, product profitability, advertising, direct marketing, marketing communications and marketing research and development.

Primary Responsibilities

The Digital Product Owner is responsible for the successful implementation of Blue Cross and Blue Shield of Alabama's (BCBSAL) digital strategy across all digital platforms, while driving the delivery of continuous enhancements to the digital self-service experience for the web and mobile apps. The Digital Product Owner also prioritizes and manages the product backlog for IT partners.

Digital Product Owners are responsible for achieving BCBSAL's strategic brand and business objectives by providing digital expertise and guidance to Subject Matter Experts (SMEs) from across the organization. This responsibility also includes monitoring digital product performance and operational efficiency of all digital products and services in our Company's portfolio to ensure a streamlined end to end experience for users.

This individual serves a vital role in promoting the integration of cross-functional teams and ensuring seamless delivery of all digital execution for BCBSAL.

Summary of Qualifications

Bachelor's Degree in Marketing, Business, Communications, or a related field
3 years of experience being a contributing team member on a diverse team that is successful meeting corporate goals and objectives
Experience creating strategies with multiple stakeholders and corporate goals in mind and experience working with the team to execute over many different mediums within budgetary constraints
Broad knowledge of brand guidelines, sales distribution channels (field call centers, websites, etc.), strategic and operational planning and project implementation, performance monitoring and budgeting
Strong organizational and work planning skills
Strong interpersonal and communication (written and oral) skills
Experience building productive team relationships, negotiating and working effectively in leading cross-functional teams
Experience achieving results and meeting goals
Experience comprehending and simplifying complex ideas both in oral and written form
Experience thinking strategically, developing ideas and executing plans
Exhibit a high degree of problem solving, both creative and analytical skills
Experience managing multiple priorities, formulating and executing solutions
Experience making decisions and recommendations in a fast-paced, deadline oriented environment
Experience working with all levels of management, and across divisional lines
Experience participating in the development of the strategy, execution, and results measurement of their assigned projects
Experience managing relationships with our external agency partners, content marketing vendors, and other agencies/vendors is preferred
Knowledge and hands on experience with a Content Management System or HTML/CSS is preferred
Experience collaborating in a Scrum/Agile environment is preferred
Experience in using User Experience (UX)/User Interface (UI) design best practices to design solutions, and a deep understanding of mobile-first and responsive design is preferred

Terms and Agreements

By submitting a job application, I attest that all information to the best of my knowledge is true and accurate. Furthermore, I understand that any information provided by me throughout the job application process is subject to verification including, but not limited to work experience, education, assessment (test) and interviews.

Blue Cross and Blue Shield of Alabama 'The Company'. The Company does not discriminate in hiring or employment on the basis of race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetics, status as a disabled or protected veteran, or because of citizenship status in the case of a citizen or intending citizen.

No question on this application is intended to secure information to be used for such discrimination.

Blue Cross and Blue Shield of Alabama is an independent licensee of the Blue Cross and Blue Shield Association.

Realize Full Potential

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Morgan Stanley is seeking a Software Business Analyst in Purchase, NY, to support the product team in defining and prioritizing the product roadmap within the Capital Markets division. Candidates should have Capital Markets knowledge and a proven track record in delivering digital products on time.

The role emphasizes collaboration with cross-functional teams, effective communication of requirements, and managing a product backlog in an Agile environment. The expected base pay rates are between $85,000 and $140,000 per year.

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