Experienced marketers will find a full-time salaried Senior B2B Integrated Marketing Manager opportunity focused on driving pipeline growth through the execution of multi-channel demand generation strategies and optimizing digital campaigns in a remote environment.
Key responsibilities
Lead the development and execution of integrated growth strategies that align brand awareness with demand generation efforts
Manage digital campaigns, implementing A/B testing and real-time adjustments to maximize lead quality and ROI
Develop a content ecosystem to educate brokers and HR, transforming prospects into advocates through compelling narratives
Required qualifications
8-10+ years of progressive B2B marketing experience, preferably in B2B Healthcare or employer benefits markets
Proven ability to think strategically while executing hands-on marketing campaigns
Strong understanding of complex healthcare and financial concepts and the ability to communicate them effectively
Experience with marketing automation tools (e.g., HubSpot, Marketo) and digital advertising platforms (e.g., Google Ads, LinkedIn Ads)
Ability to thrive in fast-paced environments with a focus on data-driven decision-making
Senior B2B Integrated Marketing Manager
Virtual Vocations Inc · New York, NY, USA · Remote ·
- Job type:
- Full Time