Overview
Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
Weber Shandwick is looking for a dynamic Vice President to join our Consumer team in our New York office supporting iconic global consumer brands.
We are seeking a driven, self-motivated and culturally fluent Vice President to join our Consumer team, working across global lifestyle and CPG brands. As Vice President, you will be responsible for leading day-to-day business and spearheading high-profile, award-worthy, earned-driven integrated campaigns for two of our top clients including Nespresso & Unilever W&C brands. This is a high-visibility leadership role in a fast-paced, integrated environment with cross-functional collaboration across channels and partners. You’ll work closely with clients and integrated agency teams to deliver social-first, earned-led programs that drive engagement and buzz, while guiding a team of rising talent.
Responsibilities
- Lead multi-channel campaigns with an emphasis on earned media, cultural storytelling, and social/digital engagement.
- Collaborate within Integrated Agency Teams (IATs), working alongside creative, paid media, influencer, and experiential partners.
- Oversee campaign launches from start to finish, including planning, event/activation production, management of talent partners, and development of media materials and social briefs.
- Demonstrate the ability to turn ideas into workable plans and presentations via decks.
- Build trusted relationships with senior clients, offering strategic points of view and counsel.
- Ensure programs are rooted in insights and measured against KPIs.
- Manage diverse internal teams and SMEs with clarity and organization.
- Lead by providing mentorship, fostering growth and innovation.
Who You Are
- Must have a strong passion for lifestyle and beauty brands, with a sharp awareness of emerging cultural and consumer trends.
- Proven experience executing successful campaigns that generated earned media, drove social engagement, and made a cultural impact.
- An expert in navigating Integrated Agency Teams, juggling multiple workstreams, and managing multiple clients.
- A strategic thinker with strong instincts for what drives earned media and social buzz.
- Strong ability to remain nimble and counsel clients through analysis.
- Confident working with senior clients and leading large teams.
- A natural leader with strong presentation skills who pays attention to detail.
- Sharp writing skills and a creative mindset.
- Commitment and dedication to the agency’s success as well as individual career growth.
Basic Qualifications
- At least 8-10 years’ experience in agency, PR/communications space.
- Experience in leading account teams and integrated media strategy, ideally within the consumer or CPG industry.
- Bachelor’s Degree in Communications, Business Management, or related field.
Compensation
Salary range: $125,000 USD – $165,000 USD. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company; as well as the employee’s background, pertinent experience, and qualifications.
Note: The following Language is retained for compliance and policy context. Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. If you need an accommodation to participate in the application process, please contact us at This email address is not for general employment inquiries or vendors; it is strictly for applicants who require special assistance accessing our employment website.
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