M&C Saatchi World Services is a full-service marketing company specializing in strategic communications, behavior change, and marketing support for public sector clients, especially for the U.S. Federal Government and State, Local, Tribal, & Territorial leaders.
ABOUT THE ROLE
The Digital Strategies Director will lead the development and delivery of enterprise-wide digital experiences, shaping and executing a cohesive digital strategy across multiple channels, including websites, content, social media, SEO, and events.
WHAT YOU'LL DO
- Oversee enterprise-wide digital strategy execution, covering UX, content, social media, SEO, digital outreach, events, and reporting.
- Direct modernization initiatives and long-term digital roadmap planning.
- Develop integrated digital experience frameworks across websites, platforms, campaigns, and user journeys.
- Lead multi-channel content alignment efforts, ensuring consistent messaging and brand governance.
- Provide high-level oversight of content planning, editorial calendars, and user engagement strategies.
- Guide UX research, testing, wireframing, prototyping, and customer journey optimization.
- Oversee SEO and search performance strategies, ensuring metadata, tagging, and structured content discipline.
- Direct enterprise social media strategy, content planning, audience segmentation, and performance tracking.
- Oversee event strategy, including digital promotion, live-event integration, and cross-channel amplification.
- Lead performance measurement and reporting, including KPIs, dashboards, insights, and executive summaries.
- Manage enterprise digital governance and ensure compliance with accessibility (508/WCAG), plain language, and digital policy standards.
- Provide senior-level direction for vendor coordination, cross-team collaboration, and stakeholder communication.
- Advise leadership on emerging trends, digital opportunities, and modernization initiatives.
YOU'LL BRING
- Must hold an active Secret clearance, supported by a Tier 3 background investigation.
- Bachelor's degree in Digital Strategy, Communications, Marketing, Information Science, or a related field.
- Proven experience in accounts with an emphasis on digital strategy, digital communications, or multi-channel experience leadership.
- Experience overseeing enterprise digital ecosystems including UX, content, social media, SEO, and analytics.
- Experience managing complex, multi-stakeholder digital initiatives in a large-scale environment.
- Experience developing digital governance, frameworks, and strategic roadmaps.
- Experience leading cross-functional digital teams and advising senior leadership.
- Deep understanding of UX principles, digital content strategy, structured content, and information architecture.
- Expertise in SEO, metadata, tagging, and digital analytics platforms.
- Strong understanding of social media ecosystem management and digital engagement tools.
- Knowledge of 508 accessibility and compliance for digital products.
- Experience in federal, DoD, or large enterprise digital operations.
- Familiarity with CMS platforms, CRM tools, and digital monitoring technologies.
- Experience with marketing automation, A/B testing, and data-driven optimization.
WHAT YOU GET
We offer a competitive salary ($130,000-$160,000) and a comprehensive benefits package including parental support, healthcare, financial planning, generous PTO, and professional development opportunities.
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