Overview
Over a decade ago, we reinvented women’s competitive swimwear, making it better fitting, more durable and as unique as the women who inspired us. With our heritage of designing high-performance swimwear for world class athletes we now make a range of sustainable swimwear that fits comfortably, stays put, and will last for years to come.
As we move into new product categories and sales channels, we seek an innovative, experienced and hands-on Senior Director of Brand & Creative who will elevate our creative and brand voice and drive new customer acquisition through memorable and engaging content and storytelling. The ideal candidate will be a visionary leader with experience working for multi-channel fashion/athletic brands and who has demonstrated success creating performance marketing campaigns that reflect product efficacy and brand DNA while achieving sales and ROI goals. Reporting directly to the CEO, this position will be a key member of the company’s leadership team.
Role and Responsibilities
- Location : Hybrid, must be available to work in our Huntington Beach, CA office
- Employment Status : Full-time
- Reports to : CEO
- Own company branding including voice and style guide and ensure the internal and external brand is optimally aligned with the organization’s strategic objectives.
- Drive and iterate on the brand visual identity including graphic direction and photography/video style for multi-channel campaigns that touch all areas of the customer experience, including e-commerce, retail, email marketing, digital advertising, social and more.
- Develop annual / seasonal campaigns conceptualized to work across multiple channels including, direct-to-consumer, wholesale, and events.
- Participate in product line reviews to help ideate collection themes and creative marketing strategies.
- Support strategies that drive increased following and engagement in organic social channels including Meta and TikTok.
- Ideate concepts and support creative brief processes for influencer marketing.
- Work closely with the Marketing team and external agencies to develop and test performance marketing programs that reflect product efficacy, our unique brand DNA, resonate with new and existing customers, and beat growth expectations.
- Work with the Sales team to develop and execute a comprehensive Go-to-Market strategy for each seasonal offering.
- Inspire, mentor, and motivate creative team, including Art Director, Graphic Designers, and Social Media and Photoshoot teams.
- Maintain a positive work climate and an environment based on trust, diversity, and inclusion within the team.
- Foster and communicate the values that support the mission and objectives of JOLYN.
- Ad hoc projects and other duties as assigned.
Education & Experience
- BFA or BA Degree in Graphic Design or Graphic Communications.
- Minimum 12 years’ relevant experience, preferably with apparel, athletic or lifestyle brands.
- Excellent Illustrator and Photoshop skills as well as planning applications such as Asana.
- Innovative, highly creative, self-motivated, organized and detail-oriented with experience in developing creative for multi-channel brands.
- Experience in integrated marketing and ability to flex between creative strategy, design, concepting, and production.
- Demonstrated success in developing performance marketing campaigns and creative that drive sales while supporting ROI goals.
- Experienced in developing campaign themes and supporting with photography and video assets both lifestyle and in studio.
Salary
The anticipated base salary range for this role is $150,000-$165,000 annually. Actual compensation may vary outside of this range depending on factors such as a candidate’s qualifications, skills, experience, and competencies.
JOLYN is an equal opportunity employer and we value diversity on our team. We do not discriminate on the basis of race, color, religion, sex, national origin, gender, sexual orientation, age, disability, veteran status, or any other legally protected status.
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