Director, Marketing & Brand Strategy – One‑Year Contract (Maternity Leave Coverage)
The role drives the organization’s brand vision, positioning, and marketing campaigns to support growth and consistency across the region.
Responsibilities
- Setting marketing budgets, implementing market‑research learnings, managing brand equity, and leading the Marketing & Communications team.
- Lead brand stewardship and evolution, including post‑merger brand integration and development of a clear, long‑term brand strategy.
- Set and uphold brand standards across all internal and external communications to ensure consistency, quality, and alignment with organizational values.
- Design and deliver multichannel marketing and fundraising campaigns informed by data, insights, and audience segmentation.
- Oversee digital strategy, including website and social media, to grow visibility, engagement, and fundraising performance.
- Build, mentor, and lead a high‑performing Marketing & Communications team, managing budgets, agency relationships, and performance reporting.
- Partner closely with the CEO, EVP & COO, and senior leadership to align brand and marketing efforts with organizational strategy and priorities.
Qualifications
- 7–10 years of experience in brand, marketing, or communications, with substantial people‑management experience.
- Proven ability to translate organizational goals into compelling brand narratives and high‑impact campaigns, ideally in a non‑profit or complex, multi‑site environment.
- Solid digital fluency, experience with Microsoft 365 and CRM systems, and willingness to undertake regional travel.
Compensation and Benefits
Comprehensive compensation package includes a salary of $83,173, contribution to a group retirement savings plan, health and dental benefits, generous vacation time, additional time‑off during the December holiday period, and professional development and training.
EEO and Diversity Statement
United Way Maritimes deeply values equity and is committed to ensuring our staff community reflects the diversity of the wider community. We welcome applications from African Nova Scotian people, people of African descent, Indigenous peoples, racialised people, women, people with disabilities, people of varied sexual and gender identities, and others with the skills and knowledge to productively engage with diverse communities.
Applicants invited to the assessment process who require accommodation should discuss their needs in advance.
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