Become BWZ's Growth Marketing Director, focusing on audience acquisition and conversion optimization. This pivotal role is for a proactive marketer ready to create strategies from the ground up. In this role, you will lead BWZ's growth marketing efforts, emphasizing audience acquisition and crafting strategies to optimize conversion flows.
Your responsibilities include managing paid campaigns, improving landing pages, and implementing a repeatable A/B testing framework. Collaboration with various teams will be vital as you validate assumptions and share insights to promote a culture of growth.
Key Responsibilities
- Own audience acquisition strategies across paid channels
- Build and oversee referral and co-marketing programs
- Optimize onboarding and conversion paths effectively
- Establish a system for A/B testing experiments
- Create and maintain dashboards for performance tracking
Requirements
- Significant experience in growth marketing, particularly with paid media
- Ability to run tactical campaigns on platforms like Meta
- Solid conversion optimization abilities with data analysis
- Experience developing reporting systems independently
- Prior success in team leadership or cross-functional roles
Harness your expertise in growth marketing and take charge of elevating BWZ's audience success.
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