Job Description
NCUniversal Creative Team is looking for a Director of Performance Creative – a strategic practitioner who will build and lead the performance creative practice across our entire creative organization.
What You’ll Do
Build the performance creative practice
Define what performance creative means at NBCU beyond our existing digital work and develop the methodology, frameworks, and playbooks that make versioning, A/B testing, and optimization a standard part of how we work – from pitch to production to measurement. This is change management as much as it is creative strategy.
Expand from pitch to production
Work with creative and strategy teams to embed a performance lens at the earliest stages of client conversations, connecting creative approach to client KPIs from the start and building in testing options before a single asset is made. The goal: clients see NBCU as a performance creative partner, not just a creative vendor.
Oversee the existing performance creative capability
Maintain and evolve the performance creative work already running across our digital portfolio. The direct report (Coordinator) handles day‑to‑day campaign execution and reporting; you provide strategic direction, quality oversight, and a clear path toward expanded scope.
Lead client relationships strategically
Serve as the senior performance creative voice in client conversations – bringing data‑driven POVs, optimization recommendations, and a clear narrative around what we’re testing and why. As the broader creative organization builds its own performance creative fluency, client relationship ownership will evolve accordingly.
Develop benchmarks and best practices
Turn what we’re learning into resources the whole organization can use: benchmarks, creative best practice guides, case studies, pitch‑ready materials – the infrastructure that makes performance thinking scalable across teams who were originally not built for it.
Partner on performance creative systems
Work with the Director of Creative Technology to define the technology requirements for versioning, A/B testing, and optimization at scale. Be a credible voice on what systems the team needs to deliver on this mandate – and an active partner in building them.
Drive internal adoption
You’re asking creative teams, sales teams, and clients to work differently. This happens through relationships, demonstrated results, and the patience to bring people along without losing momentum.
Qualifications
- Performance creative expertise across paid media environments. You think in variants, not just concepts, and have built testing frameworks that actually get used.
- Fluency in how media is planned, bought, and measured. You understand how campaigns are structured, how inventory is sold, and how measurement works across platforms.
- Strategic range and organizational influence. You can operate at the level of capability architecture and also roll up your sleeves when needed, working cross‑functionally with creative, sales, and technology teams.
- Data literacy and analytical rigor. Comfortable with campaign analytics, performance reporting, and the tools that support them; you can turn data into a clear narrative and next step.
- Cross‑functional range. You move fluidly across teams with different processes, priorities, and vocabularies – creative, sales, strategy, ad ops, technology.
- Director‑level seniority and judgment. You’ve led a capability or a team before, managing up and laterally with confidence.
- Fresh thinking, grounded in reality. You bring perspective from outside the legacy media model, realistic about constraints, and skilled at working within them while pushing against them.
Hybrid
This position currently has a hybrid schedule, requiring contribution from the office a minimum of four days per week. The company reserves the right to change the in‑office requirements at any time.
Salary range
$130,000 – $175,000 + sales incentive compensation incentive and long‑term incentive eligible.
Additional Information
As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
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