You build the engine that connects the brand to the athlete. And you are not afraid to run it yourself.
ATHLETIFREAK is a performance athletic apparel brand built for real athletes, real movement, and real conditions — from marathon start lines to triathlon finish lines. We design gear that works as hard as the person wearing it. We are a lean, fast-moving team with big ambitions, and every role here carries real ownership. We are at a pivotal point in our growth — official sponsor of major endurance events, expanding retail and wholesale presence, and building a brand with real equity in the athletic community. We are looking for a Director of Marketing to own the marketing function entirely. Strategy, execution, and everything in between. This is not a delegation role. You will be in it.
What You'll Own
- Overall marketing strategy: brand positioning, channel mix, campaign calendar, and performance KPIs
- Integrated campaign development across social, email, paid, partnerships, and events
- The content and creative pipeline — brief campaigns, direct shoots, oversee all deliverables
- Community growth — building and engaging our athlete audience through authentic, platform-native content
- Event and experiential marketing: race weekend activations, expo presence, and retail pop-ups
- Athlete ambassador and brand partnership relationships
- Influencer and affiliate programs with clear performance accountability
- Marketing performance analysis across channels — weekly and monthly reporting with real insight
- Brand narrative and seasonal storytelling in direct collaboration with the founder
- Building and managing a lean, high-output marketing team over time
What We Require
- 5–10 years of marketing experience, with at least 2 years in a leadership or ownership role
- Proven track record driving brand growth — ideally in apparel, sport, or consumer lifestyle
- Deep understanding of social-first marketing and how culture moves on platforms
- Strong writer and creative thinker — you can shape a brand voice and defend it
- Experience managing campaigns from brief through launch through post-analysisData fluency — you know your metrics and make decisions based on them
- Experience with event and experiential marketing
- Strong opinions about what good brand looks like, backed by results
STRONG PLUS
- Experience in endurance sports marketing — running, triathlon, cycling
- Background working with founder-led or early-stage consumer brands
- Existing relationships with athletes, media, or event properties in the endurance sport space
APPLY HERE
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