Performance Marketing Manager Southeast Region

Performance Marketing ManagerThe Performance Marketing Manager at The Erosion Company (TEC) is responsible for driving revenue growth and new customer acquisition through data-driven marketing strategies. This role owns the development and execution of performance marketing initiatives that generate qualified leads, build a strong sales pipeline, and directly contribute to revenue across the Southeast region.Serving as a strategic partner to Sales and Operations leadership, this position collaborates closely with General Managers, Vice Presidents, and sales teams to identify high-value opportunities, optimize lead flow, and improve conversion rates. The Performance Marketing Manager is accountable for delivering measurable outcomes, including pipeline growth, cost per lead, and marketing-sourced revenue.The ideal candidate is highly analytical, results-driven, and focused on continuous optimization. They thrive in fast-paced environments and are motivated by performance metrics, with a strong ability to align marketing efforts directly to revenue goals and sales success within the construction industry.Key Responsibilities:Plan and execute targeted, ROI-driven marketing campaigns across the Southeast regionManage paid and outbound acquisition channels to drive lead generation and pipeline growthLeverage industry platforms such as:ConstructConnectPlanHubSalesforceProactively identify, track, and advance new business opportunitiesAnalyze performance data to continuously optimize campaigns and improve resultsRefine audience targeting and messaging to enhance lead quality and conversion ratesMaximize return on marketing investment (ROI) through ongoing testing and optimizationPartner with sales leadership to improve lead flow, follow-up, and pipeline conversionMonitor and report on key performance metrics, including CPL, pipeline growth, and revenue contributionRequired Qualifications:35 years of experience in performance marketing, sales support, or business operationsBachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)Strong attention to detail and organizational skillsProficiency in Microsoft Office (especially Excel and Outlook)Strong communication skills and a proactive, results-oriented mindsetDemonstrated focus on sales and revenue generationPreferred Qualifications:Experience with CRM systems (e.g., Salesforce)Familiarity with construction or B2B industry tools (ConstructConnect, PlanHub, etc.)Experience with digital marketing, paid media, or lead generation campaignsFamiliarity with social media platforms and email marketing toolsTEC Offers:Competitive compensation packageComprehensive benefits package including health, dental, vision, and 401(k)Paid time off and company holidaysInitial and ongoing trainingOpportunities for advancement within a growing organizationThe Erosion Company is an Equal Opportunity Employer (M/F/V/D).