Freelance AE Brand Marketing Coordinator

Brand Coordinator (Freelance)

Reports To: Director of Brand Management
Location: This role will be hybrid, based in our Pittsburgh Office
ASSIGNMENT CLARIFICATION: This position/assignment is temporary. You will be considered an employee of System One, our 3rd party partner of our contractor population, and/or of your specific freelance agency.
About American Eagle: American Eagle is a youth culture brand grounded in denim. Our purpose extends beyond making the best jeanswe embrace self expression, culture, optimism and connection. Through the brand platform Live Your Life, we empower our community to be who they want to be all while wearing the clothes that make them most confident.
Get to Know the Role: This position is responsible for supporting the AE Brand Team through the marketing planning process in developing marketing plans, guiding creative execution of the seasonal brand strategy across channels, and capturing seasonal hindsights and competitive analyses.
What You'll Do:
Marketing Planning Support + Marketing Plan Development
Assist Brand team in building seasonal briefs by gathering hindsights, customer insights, etc.
Build out + maintain seasonal planning documents including: Seasonal marketing plans, supplemental imagery plans, cross-functional shareback, and marketing sizzle decks
Organize product & marketing priorities of the season
Collaborate with cross-functional teams to collect necessary information regarding brand partnerships and collaborations; ensuring the Creative team can develop content that aligns with the external brand guidelines.
Support additional brief needs for special projects as needed within a season
Manage timelines + tactics in Monday.com for creative & copy teams
Manage the creation of pre-season timelines for planning deliverables, which include marketing plan development and needs for content capture and supplemental imagery requests
Assist with agendas for pre-season planning meetings
Owns weekly cross-functional meetings as assigned
Support activations as needed
Contributes to seasonal hindsights for all brand channels
Responsible for monthly competitive recaps for Stores & Digital channels
Support evolution of brand team processes by actively seeking new ways to maximize the utilization of tools, including Monday.com and Edited
What You Bring:
Bachelor's degree with 1-2 years of retail or agency marketing experience
Excellent communication and follow-up skills
Ability to build relationships with cross functional teams
Familiar with project management tools such as Monday.com
Technology forward mindset, open to learning new tools & integrating into team processes
Knowledge of marketing best practices
Ability to simultaneously manage multiple projects of varying complexity
Ability to independently work with business partners to prioritize day to day tasks
Effective in a variety of formal presentation settings such as one-on-one, small and large groups, and with peers and bosses
Self-motivated with critical attention to detail, deadlines and reporting
PAY/BENEFITS INFORMATION:
Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click HERE.
AEO may also provide discretionary bonuses and other incentives at its discretion.