About The Role
As the VP / Sr. Director of New Customer Growth & Social Commerce (reporting to the CGO), you will lead Beam's growth engine into a new era of innovation and scale. You will be the architect of a system that merges traditional performance excellence with the exploding world of social commerce.
This role is built for a "player-coach" who is obsessed with growth—not just by looking at CAC, but by evolving our measurement into a robust balance of incrementality and halo effects to understand how D2C spend drives growth across Amazon and other marketplaces. You will lead a high-performing team to scale channels from six-figure test budgets to $1M+ monthly powerhouses, ensuring Beam remains at the forefront of the collapsing line between community and commerce.
What You'll Do
- Lead the Growth Vision: Oversee the DTC performance of Beam's rapidly growing business, maximizing sustainable results across Paid Digital, Influencer, TikTok Commerce, Search, Podcasts, TV/CTV, and Affiliate.
- Master Omni-Channel Measurement: Drive sales through effective distribution frameworks while deepening the organization's understanding of how to balance marginal returns and D2C-to-marketplace "halo" impacts.
- Innovate Social Commerce: Architect the strategy for TikTok Shop and creator-led performance, turning emerging social channels into durable growth engines.
- Drive Creative Strategy: Derive impactful insights from high-velocity performance creative testing and leverage them to continuously improve efficacy across the full funnel.
- Operationalize AI & Tooling: Identify and deploy the best ways to leverage AI throughout Growth Marketing to drive speed, accountability, and scale.
- Collaborate at the Enterprise Level: Act as a strategic partner to Creative, Data, Finance, and Product to ensure growth efforts align with broader business objectives and long-term demand creation.
Who You Are
- The Scaler: Proven track record of driving a D2C brand past the $100M mark with complex omni-channel distribution strategies.
- The Architect: A first-principles thinker who has successfully scaled multiple channels from sub $250k monthly budgets to $1M+ per channel.
- The Analytical Expert: Deeply familiar with attribution models, marginal ROI, and MMM. You know exactly when and how to deploy incrementality testing to make real-time investment decisions.
- The Talent Magnet: 8–10 years of experience in growth marketing, with 3+ years of excellence in recruiting and developing world-class teams.
- The Growth Visionary: You are consistently at the forefront of leveraging AI and new tooling to optimize processes and remove bottlenecks.
- The Player-Coach: You possess the executive presence to influence the P&L at the enterprise level, but you aren't afraid to roll up your sleeves to conduct a performance deep-dive or refine creative strategy.
Location & Benefits
Boston, MA or New York, NY (Hybrid, 3 days/week in-office)
We Offer
- Fully covered medical benefits + dependent contributions
- Unlimited PTO
- 401k with up to 4% match
- "Work from Anywhere" bank
- Wellness stipend for health & fitness
- Commuter benefits
Our Values
- People First: We take care of ourselves, our teammates and our customers equally
- Constant Improvement: Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business
- Transparent and Open Communication: Say it straight or it comes out crooked- respectful and direct communication always
- Ego is the Enemy: Always stay humble, hungry, and curious
- Think Like an Owner: How are my actions or this moment going to affect the big picture?
- Risk Taking: Make informed bets and emotionally move on from the ones that don't work
- Creativity and Rapid Iteration: Think big, fail fast and inexpensively