VP of E-Commerce and Marketing

Vice President Of E-Commerce & Marketing The Vice President of E-Commerce & Marketing is an executive leader responsible for shaping and executing CoralTree Hospitality's digital commerce strategy and global marketing, for the brand, and across its portfolio of independent lifestyle hotels, resorts, and residential properties. This role serves as the enterprise owner of brand stewardship, digital marketing, e‑commerce performance, guest acquisition, and AI marketing technology, ensuring CoralTree's properties are competitively positioned, commercially optimized, and emotionally compelling across all digital and consumer touchpoints.
The VP of E-Commerce & Marketing will work with the VP of Marketing who leads centralized marketing disciplines to divide and conquer marketing home office initiatives and empower property‑level teams, aligning revenue performance, and driving measurable growth in direct channel contribution via our websites, demand generation, and lifetime guest value.
Responsibilities Lead CoralTree's E‑commerce and digital demand strategy, with accountability for:
Direct booking growth and channel mix optimization
Website performance, UX/UI, CRO, GEO, AI and SEO
Paid media (search, metasearch, social, display)
Email, CRM, and lifecycle marketing
Content, social media, and influencer strategies
First-Party Data Strategy
Develop and execute a first-party data strategy to reduce reliance on third-party cookies
Integrate customer data (behavior, transactions, engagement) into a centralized data platform
Leverage data to drive personalization, improve conversion, and target high-value audiences
Cookie & Consent Management
Implement and manage consent and cookie compliance frameworks (e.g., CMP tools)
Ensure transparent and compliant use of first-party cookies
Monitor and adapt to evolving browser and tracking changes
Compliance & Risk Management
Ensure adherence to data privacy regulations and best practices
Maintain audit trails for consent and data usage
Support compliance for cross-border data handling requirements
Analytics & Attribution
Enhance marketing attribution using first-party data and server-side tracking
Integrate analytics with e-commerce platforms to measure performance accurately
Optimize campaign effectiveness without reliance on third-party tracking
Cross-Functional Collaboration
Partner with marketing, product, and IT teams to embed data strategy into platforms and campaigns
Provide guidance and training on privacy-first data practices
Support adoption of data-driven decision-making across stakeholders
Drive enterprise‑wide guest acquisition and retention programs that increase conversion, loyalty, and lifetime value.
Establish best‑in‑class digital marketing frameworks that can be scaled across diverse asset types, markets, and maturity levels.
Marketing Technology & Data‑Driven Performance
Work with guest experience team on CoralTree's marketing technology ecosystem, including CRM, CDP, marketing automation, analytics, attribution, and personalization platforms.
Define KPIs, dashboards, and reporting frameworks to measure marketing effectiveness, ROI, and contribution to topline revenue.
Partner closely with Revenue Strategy, Distribution, and Analytics teams to ensure alignment between pricing, channel strategy, and demand generation.
Portfolio & Property Support
Provide strategic marketing leadership and guidance to property marketing teams, GMs, and Commercial leaders.
Ensure properties receive the right level of home office expertise, tools, and resources based on asset maturity, market conditions, and performance needs.
Develop playbooks, standards, and activation frameworks that elevate performance while reducing complexity at the property level.
Team Leadership & Organizational Development
Lead and develop CoralTree's E-commerce marketing organization, including digital, brand, e‑commerce, CRM, content, and performance marketing teams.
Build a high‑performance, collaborative culture focused on accountability, creativity, and measurable outcomes.
Mentor senior marketing leaders and cultivate a strong internal pipeline of future talent.
Partner with People Services on talent strategy, succession planning, and capability development.
Qualifications 15+ years of progressive marketing leadership experience, with significant depth in digital marketing, e‑commerce, and brand strategy
Proven executive‑level experience in hospitality, lifestyle brands, travel, or consumer‑driven industries
Demonstrated success driving direct revenue growth through digital channels
Strong understanding of distribution, revenue management, and demand economics
Experience leading enterprise marketing teams across multi‑property portfolios
Track record of building scalable marketing platforms while respecting local market nuance
Exceptional strategic thinking, communication, and stakeholder‑management skills
Leadership Attributes
Commercially minded brand builder
Data‑driven decision maker with creative instincts
Collaborative, relationship‑oriented leader
Comfortable operating at both strategic and executional levels
Passion for independent hospitality and experiential brands
Foster an environment of fun and competitive spirit
As a valued member of the CoralTree team, you'll receive a comprehensive benefits package that includes:
Group medical, dental, vision, life, and disability benefits,
Colorado Family and Medical Leave Insurance Program (FAMLI)
Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement
An employee assistance program
Paid time off/sick time
Participation in a 401(k) plan with a company match
Team member free room night program
Salary range: $175,000 - $225,000/yr. + bonus potential
Location: CoralTree Home Office in Englewood, CO
This job posting will be open through 07/22/2026 or until the position has been filled.
Join us in creating unforgettable experiences for our guests, building vibrant communities, and shaping the future of travel and hospitality.