Marketing Program Specialist

Marketing Program SpecialistAt AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work.NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.The Marketing Program Specialist employs advanced marketing principles to develop marketing programs and execute tactics for paid online channels. Works on projects of moderate to complex scope where analysis of data requires evaluation of identifiable factors. Receives general instruction on day to day work, general instruction on new assignments. Responsible for developing strong relationships with agencies or third-parties to produce high quality creative or other deliverables (following guidelines) that can be approved by management.Essential FunctionsDesign and manage marketing and/or advertising programs to meet digital marketing objectivesWrite and gain approval of complex marketing briefsIdentify trends and findings to improve future program performance. Conduct ongoing program testing, e.g. A/BWork with internal and external business partners including leadership team members to develop complex multi-tiered communication plansAct as vendor and agency relationship ownerManage budgets for multiple programs which are complex in nature. Manage monthly budget reforecast and variance explanationsManage ad-hoc projectsKnowledge/Skills/AbilitiesAdvanced and demonstrated knowledge of functional marketing principles, concepts, techniques and applicationsAbility to achieve business goals by applying strong judgment, creativity and technical know-how to program managementAbility to create programs that are aligned to key NCNU strategyAbility to implement direct response programsVisual, verbal and written communication skills, including proofreading and editingAbility to create, present and deliver clear and compelling presentations in a group settingAbility to collaborate and influence internal and external business partners to resolve issues, gain needed information and influence outcomes (preferred)Ability to analyze, interpret and/or compare multiple campaign results and trends to identify key learnings (preferred)Education & ExperienceBachelor's degree (BA/BS) in related area or an equivalent combination of education and experience, Advanced Degree preferred3-5 years experience with digital paid campaignsDirect Marketing Association Certification (preferred)We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $76,657.00 - Mid: $95,820.00