Audience Services Coordinator

Audience Services Coordinator
Full-Time Position

American Stage | St. Petersburg, FL

About American Stage
Founded in 1977, American Stage is Tampa Bay’s longest-running professional theatre company and a vital part of the St. Petersburg arts community. We produce bold, engaging work that reflects the diversity and vitality of our region, from Mainstage productions to large-scale outdoor performances at Demens Landing.

Position Overview
American Stage seeks a dynamic, hospitality-driven Front of House (FOH) Coordinator to lead audience services while actively driving ticket sales and revenue. This role blends customer experience with sales strategy—engaging patrons across phone, email, in-person interactions, and community events to increase ticket purchases, subscriptions, and overall audience loyalty. The FOH Coordinator is both a service leader and a front-line salesperson, ensuring every interaction is welcoming, informed, and revenue-conscious.

Position Details
Status: Full-Time

Compensation: $38,000 - $42,000

Benefits: Vacation and Sick time and federal holidays observed. Medical, dental and vision insurance.

Schedule & Work Environment
This is a primarily in-person role requiring evening and weekend availability. Flexibility and reliability are essential, particularly during high-volume spring performances and events.

Reliable transportation is required to support multiple venues and off-site activations.

Key Responsibilities
Sales & Revenue Generation

Proactively sell tickets, subscriptions, and add-ons via phone, email, and in person

Upsell single tickets to packages and premium experiences

Conduct outbound calls and targeted email outreach to drive sales

Represent American Stage at community events, tabling opportunities, and activations

Support subscriber retention and renewal efforts

Meet or exceed individual and team sales goals

Box Office Operations

Process ticket sales, exchanges, subscriptions, and donations

Manage will call and patron accounts

Handle pre-show sales and performance settlements

Reconcile cash drawers and maintain accurate reporting

House Management & Audience Experience

Serve as House Manager when scheduled

Lead pre-show staff and volunteer briefings

Oversee lobby operations, seating, and accessibility needs

Resolve patron concerns with professionalism and care

Merchandise & Concessions

Oversee sales, inventory tracking, and reconciliation

Train and supervise support staff or volunteers

Maximize per-cap revenue through effective merchandising

Volunteer Coordination

Recruit, schedule, and supervise volunteer ushers

Foster strong relationships to support retention

Park, Off-Site Events & Community Engagement

Support high-volume outdoor productions and off-site performances

Manage ticketing, audience flow, and on-site sales

Assist with special events, fundraisers, and outreach efforts

Distribute marketing materials and support grassroots promotion

Qualifications

Experience in sales, customer service, hospitality, or live events

Proven ability or comfort with direct sales, upselling, and outreach

Strong communication and relationship-building skills

Organized, adaptable, and calm under pressure

Comfortable working evenings, weekends, and outdoors

Reliable and consistently available

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