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Media and Marketing Coordinator

North Star Initiative · Lititz, PA, USA ·

Pay:
30.000 - 45.000
Job type:
Full Time

Job Description
Media & Marketing Coordinator – part‑time position (25‑30 hours per week) reporting to the Development Director at North Star. Responsible for engaging the community through digital and written communications, events, and online platforms to support the organization’s mission to restore women from trafficking.

Key Responsibilities (Essential Functions)

Design and execute annual marketing plan (database marketing, email newsletters, social media, advertising)

Maintain social media presence for North Star and Florissant Collective, creating visuals and messaging aligned with brand guides

Collaborate with Development Director to develop & track fundraising and engagement goals (donor conversion, audience growth)

Provide monthly, quarterly and annual communication reports with performance analysis and growth opportunities

Optimize content based on trends and insights, monitor and respond to engagement promptly

Produce graphic and video design for printed pieces, merchandise, and social media posts

Manage publication of donor communications, email list growth, campaigns as directed

Brainstorm new strategies for audience growth

Create website landing pages and optimize user experience

Partner with agencies and partners for engaging content consistent with brand guide

Update and maintain outreach and marketing materials; plan and execute video & photo shoots

Assist with event planning/execution as delegated by DevMark team

Assume additional responsibilities as assigned by Chief Executive Officer and program needs

Qualifications & Requirements

Must Sign

North Star Initiative Statement of Faith (Code of Beliefs) and Kingdom Living policy

Current and active member/regular attendee of a local church

Ally support North Star Initiative core values and ministry philosophy

Education and Experience – Minimum

Associate’s degree in communications, marketing, or related discipline, or equivalent experience

Experience managing digital content for a brand or organization

Experience segmenting communication and tracking SEO and ROI

Excellent oral and written communication skills

Proficiency in Microsoft Office and database systems

Experience designing branded designs and videos

Must be over 21 years of age

Preferred

Associate’s or Bachelor’s Degree in Marketing, Non‑Profit Management, Communication, or related fields

Two or more years of experience managing communication, marketing, or related field; proficiency managing campaigns, creating written content

Proficiency with website and marketing tools (Google Analytics, social media platforms, basic video editing)

Demonstrated creative communication skills supporting a brand or cause, experience managing communication campaigns

Understanding of effective, integrated non‑profit fundraising rhythms

Grant writing and grant reporting experience

Core Skills & Personal Attributes

Purposeful relationship with Jesus Christ

Maturity to engage relationships with kindness and warmth

Track record of taking initiative and entrepreneurial spirit

Ability to manage multiple projects concurrently and meet deadlines

Excellent networking ability

Awareness of human trafficking and trauma impact

Passion for communicating mission impact winsomely to engage community

Awareness of current online platform trends and opportunities

Strategic thinking about reaching diverse audiences with mission‑impact messaging

Knowledge of trauma‑informed care and ethical storytelling best practices

Collaborative posture, servant leadership within and outside organization

Cultural competency, effective communication with diverse backgrounds

Flexibility in work schedule as required by program needs

Authority and Supervision
Supervised by: Development Director. Additional assignments as directed by the Chief Executive Officer.

Physical Demands
Frequent standing, sitting, hand use, reaching, talking and hearing. Occasionally walking, climbing, balancing, stooping, kneeling, crouching or crawling. May lift up to 25 pounds. Requires close vision and ability to adjust focus. Requires driving a motor vehicle and communicating via telephone and e‑mail. Reasonable accommodations available for disabilities.

Other Requirements
Employment contingent upon satisfactory criminal history check, employment verification, and fingerprint check. This description is not exhaustive; the Marketing and Media Coordinator shall perform additional tasks as directed by the CEO and may be altered or terminated at the discretion of the organization.

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