Product Manager - Digital Engagement

Digital Engagement
At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advice--building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth--with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US.

At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives you--working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients--that includes all our associates as well.

What Will You Own
In-App Messaging Execution and Optimization You will build, launch, and optimize Valley's in-app messaging across all digital surfaces, spanning banners, cards, interstitials, coach marks, and inline contextual prompts. You will own the configuration, targeting logic, and suppression rules within our messaging platform, maintain a prioritized backlog, and deliver improvements through regular release cycles. A/B and multivariate testing is a core part of how you work, not an occasional project.

Proactive Opportunity Identification: You will not wait for the business to bring you messaging ideas. You will continuously analyze customer behavior, product penetration, feature adoption gaps, and lifecycle signals to identify where targeted messaging can move a business KPI, then build the case and drive it. Your roadmap should reflect your own point of view about where the digital channel can create the most value, informed by data and pressure‑tested with stakeholders. The pipeline of opportunities you develop is as much a measure of your performance and the results you deliver.

Decisioning and Governance: You will own the rules that determine what a customer sees, how often, in what sequence, and through what format. This includes message fatigue thresholds, audience segmentation, lifecycle trigger logic, and the intake process for all internal teams requesting digital placements. You will make and defend prioritization calls when competing requests exceed available inventory. You will remove underperforming messages as readily as you launch new ones.

Performance Accountability: Every message type you own will have a defined KPI. You will track and report on contribution to digital cross‑sell conversion, feature adoption, and customer satisfaction, and you will be expected to show improvement over time. This is not a volume role. It is an outcomes role.

Partnership with Marketing: You will co‑build Valley's digital messaging capability alongside Marketing, a discipline that is new to both teams. You own the digital execution, governance, and performance side. Marketing contributes brand voice, content, and campaign thinking. You are the accountable voice for what the digital surface carries at any given time and bring the channel perspective into planning early.

Partnership with Technology: You will participate in agile planning cycles as a product owner, bringing clearly defined requirements, acceptance criteria, and business context. You hold the business decisions within this domain and are accountable for outcomes once capabilities are live.

Compliance and Content Governance: You will build and maintain clear review workflows for all message types, particularly those carrying disclosures, regulatory language, or product claims, enabling Valley to move quickly while meeting its compliance obligations.

What You Bring

5+ years of experience in digital product management, CRM, or in‑app personalization, preferably in financial services or a similarly regulated environment

A track record of owning outcomes (conversion, adoption, satisfaction), not just shipping features or running campaigns

Hands‑on experience with messaging or personalization platforms such as Braze, Salesforce Marketing Cloud, Pega, or equivalent

Strong analytical instincts with the ability to design experiments, interpret results, and iterate with confidence

Experience managing intake and prioritization across multiple stakeholder groups with competing priorities

Comfort operating in a lean environment where you are expected to do the work, not just direct it

Ability to influence without authority across Marketing, Technology, and business line partners

Responsibilities Include But Are Not Limited To

Own product strategy and roadmap, aligning initiatives to business goals, customer needs, and performance insights.

Manage end‑to‑end digital experiences, identifying and prioritizing improvements that enhance usability, conversion, engagement, and efficiency.

Define and track key performance metrics (e.g., adoption, conversion, activation, engagement, satisfaction) and use data to inform decisions.

Leverage data and AI‑driven insights to identify opportunities for personalization, automation, and improved customer outcomes.

Translate business needs into product requirements, including user stories, acceptance criteria, and backlog prioritization.

Partner with technology and design teams to deliver high‑quality, scalable solutions in an agile environment.

Drive ongoing optimization, including experimentation (A/B testing), iterative improvements, and continuous learning.

Collaborate across stakeholders to ensure alignment with business, regulatory, risk, and operational requirements.

Act as the voice of the customer, ensuring solutions are intuitive, integrated, and aligned to customer expectations.

Evaluate emerging technologies, including AI and automation capabilities, to enhance product functionality and operational efficiency.

Monitor product performance post‑launch, identifying issues, risks, and opportunities to improve outcomes.

Required Skills

Ability to prioritize and manage workflow.

Ability to work in a team environment.

Ability to build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.

Be an expert with respect to the competition.

Demonstrate the ability to interact and cooperate with all company employees.

Excellent written and verbal communication skills.

Expertise using Microsoft Office applications.

Required Experience

High School or GED and a minimum of 5 years in product management, product development or product ownership. Demonstrated experience managing end‑to‑end product lifecycle.

Preferred Experience

Business degree in Business, Design, Technology, or related field.

Background in service design, journey mapping, or design systems.

Familiarity with AI‑enabled products and responsible AI design principles.

Experience working across digital and assisted channels.

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