Social Media & Influencer Manager Job at ABCD & Company in Rockville

Position Overview

The Social Media & Influencer Manager leads social strategy, community engagement, and influencer partnerships to elevate ABCD’s brand and drive impact for clients. The role blends creativity with analytics, moving between strategy, execution, rapid optimization, and campaign storytelling.

Key Responsibilities

• Develop and implement platform‑specific social strategies for ABCD and client brands.


• Create content plans that drive leads, engagement, awareness, and conversion across paid, owned, and earned channels.


• Write or edit social copy to ensure alignment with brand voice, cultural relevance, and best practices.


• Monitor community engagement and respond proactively to maintain positive audience relationships.


• Build and nurture community through consistent engagement in relevant spaces (comments, stories, groups).


• Capture and edit short‑ and long‑form video and photo content, creating platform‑ready versions (9:16, 4:5, 1:1) optimized for each channel’s best practices.


• Identify, vet, negotiate, and manage influencer partnerships across nano, micro, and macro tiers.


• Develop influencer briefs, UGC guidelines, review processes, and campaign toolkits.


• Track performance metrics and manage reporting for influencer partnerships.


• Run test‑and‑learn sprints to optimize content, engagement, and conversion.


• Use analytics tools to develop insights, performance dashboards, and recommendations.


• Conduct social listening to identify opportunities, trends, and potential risks.


• Support paid social optimization, including campaign setup, creative testing, and performance improvements across Meta, TikTok, LinkedIn, and YouTube/Google.


• Partner with creative and content teams to develop visual assets, short‑form video concepts, and branded social assets.


• Collaborate with creative services to produce high‑impact visual content for paid and organic posts.


• Support development of pitch decks, case studies, and campaign storytelling using social data.


• Collaborate with digital marketing, content, and account teams to align integrated campaigns.


• Manage organization and storage of photo/video assets at scale.

Required Qualifications

• Bachelor’s degree in Marketing, PR, Communications, Digital Media, or related field.


• 3–5 years of agency experience managing social media and influencer programs.


• Proven ability to grow audiences and deliver measurable performance improvements, organically and through paid.


• Strong copywriting, community management, and cultural trend awareness.


• Experience analyzing social metrics and turning data into actionable insights.


• Ability to share performance findings and recommendations with stakeholders on a weekly and monthly basis.


• Exceptional organizational and communication skills.

Preferred Skills

• Familiarity with paid social ad platforms (Meta, TikTok, LinkedIn) and YouTube/Google Ads.


• Experience with influencer platforms (GRIN, Aspire, CreatorIQ).


• Experience using Sprout Social, Later, Brandwatch, Meltwater, or similar tools.


• Light design skills using Canva or Adobe Creative Suite.


• Basic video editing (Premiere, CapCut, Final Cut or similar) and understanding of platform‑native best practices.


• Understanding of SEO and social discoverability.

Work Location & Schedule

• Rockville, Maryland; Monday‑Friday 9 AM‑5 PM.


• Infrequent travel.

Compensation & Benefits

• Salary $65,000–$85,000 annually.


• Medical, Dental, and Vision insurance (80% employer‑paid).


• Pre‑tax benefits: HSA, FSA, Dependent Care FSA, commuter benefits.


• 14 days vacation annually; +1 day per work anniversary.


• 14 paid holidays, 10 sick days, 2 wellness days.


• Additional paid leave for parental, adoption, bereavement, military service, voting, jury duty.


• Employer retirement contribution match.


• Charitable giving match up to $500 annually.


• Professional development opportunities.

Equal Opportunity Employment Statement

ABCD & Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, veteran status, or any other protected status as defined by federal, state, or local law.

Accessibility

If you require reasonable accommodations to complete the application process or to perform the essential functions of this role, please contact People and Culture at people@abcdandcompany.com.