Integrated Media Strategist

Client Overview
Our client is a leading media and marketing company that helps businesses develop and execute strategic marketing solutions to reach and engage their target audiences across a variety of channels.

Role Overview
The Integrated Media Strategist is responsible for supporting the development, implementation, and ongoing management of digital media campaigns. This role partners with cross‑functional teams, clients, and media vendors to ensure campaigns are launched successfully, maintained accurately, and optimized through data‑driven insights. The ideal candidate is organized, analytical, proactive, and able to manage multiple priorities in a dynamic environment.

Integrated Media Strategist Responsibilities

Support the day‑to‑day planning, execution, and maintenance of digital media plans and budgets.

Coordinate with internal activation teams and external media partners to ensure successful campaign launches and ongoing performance.

Prepare and maintain media planning documents, including RFPs, media plans, presentations, insertion orders, and campaign documentation.

Monitor campaign performance, reporting, and competitive activity to provide strategic recommendations.

Assist with partner communications, proposal evaluations, and negotiation support.

Manage trafficking, tracking implementation, QA processes, launch verification, and post‑launch documentation.

Contribute to digital and social media strategy by identifying cross‑channel opportunities.

Provide regular project status updates and proactively communicate potential issues or delays.

Integrated Media Strategist Qualifications

2-4 years of media planning experience with a strong focus on digital and social media.

Hands‑on experience across media channels including video, linear TV, OTT/CTV, social media, and programmatic advertising.

Strong understanding of media planning concepts, performance metrics, research, and analytics tools.

Proficiency in Microsoft Excel, PowerPoint, and Word.

Excellent written and verbal communication skills.

Strong organizational skills with the ability to manage multiple projects and deadlines.

Experience preparing client presentations, campaign reports, and client‑facing communications.

Strong problem‑solving skills, professional judgment, and collaborative mindset.

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