Senior Digital Specialist

Reports to: Senior Director, Digital Strategy

Employment type: full-time (exempt), hybrid

Travel requirements: 3-4 trips per year, averaging 2-3 days per trip

About the role
We are seeking an experienced Senior Digital Specialist to lead and execute integrated digital marketing campaigns across social media, paid media, email marketing, influencer partnerships, and digital experiences.

This role requires a strategic thinker who is equally comfortable developing campaign strategy, managing cross-functional digital projects, executing marketing initiatives, optimizing performance, and translating data into actionable insights.

The ideal candidate has hands‑on experience managing social media platforms, running Meta advertising campaigns, building email marketing programs, supporting influencer marketing initiatives, and overseeing digital development projects including websites, landing pages, sweepstakes, registration platforms, and other interactive digital experiences from kickoff through launch.

As a member of our Digital team, you will collaborate closely with strategy, creative, production, development, account management, and clients to deliver high‑quality digital campaigns that support experiential marketing programs and measurable business objectives.

Some of the perks of this job include a great salary, excellent office culture including team building outings, travel opportunities, along with a robust benefits package.

DUTIES & RESPONSIBILITIES
Social Media Management

Develop and execute social media strategy across key platforms including Instagram, Facebook, LinkedIn, TikTok, and emerging channels

Build content calendars and collaborate with creative teams to develop engaging content

Manage publishing schedules, community engagement, and platform best practices

Monitor trends, optimize content performance, and identify opportunities for audience growth

Integrated Digital Campaign Strategy & Execution

Plan and execute integrated digital marketing campaigns across paid media, social media, email marketing, influencer partnerships, and digital experiences

Ensure all digital tactics work together cohesively to support broader marketing and business objectives

Develop campaign timelines, coordinate cross-functional teams, and oversee successful execution from planning through launch

Digital Project Management

Lead digital development projects including websites, landing pages, registration platforms, sweepstakes, contests, and interactive digital experiences

Translate marketing objectives into clear functional requirements and collaborate with developers and designers throughout the development process

Manage project timelines, priorities, QA testing, and launch readiness

Coordinate internal stakeholders, external vendors, and clients to ensure projects are delivered on time and meet quality standards

Identify project risks and proactively develop solutions to keep initiatives moving forward

Paid Media Management

Manage and optimize Meta (Facebook and Instagram) advertising campaigns including audience targeting, creative testing, budget management, and performance optimization

Monitor campaign performance and recommend optimizations based on data and insights

Experience with LinkedIn Ads, Google Ads, or other paid platforms is a plus

Email Marketing

Develop and execute email marketing campaigns including audience segmentation, automation, scheduling, and reporting

Optimize campaigns to improve open rates, click‑through rates, engagement, and conversions

Collaborate on CRM and customer journey strategies

Influencer Marketing

Support influencer and creator campaigns including talent identification, outreach, contracting, coordination, and execution

Track campaign performance and integrate creator content into broader marketing initiatives

Stay informed on creator trends and platform best practices

Analytics & Optimization

Analyze campaign performance across digital channels and present actionable recommendations

Develop reporting dashboards and summarize campaign performance for clients and internal stakeholders

Implement A/B testing strategies across advertising, email marketing, landing pages, and digital experiences to improve performance

QUALIFICATIONS

Must be genuinely interested in and passionate about the impact of digital trends and cultural events, and how they intersect with marketing and entertainment ecosystems

Bachelor's degree in Marketing, Digital Media, Communications, a related field, or comparable experience

5+ years of professional experience in digital marketing or integrated marketing

Experience with LinkedIn Ads, Google Ads, or other paid media platforms (preferred)

Experience developing and executing email marketing campaigns

Experience supporting or managing influencer marketing initiatives

Strong understanding of integrated marketing campaigns across multiple digital channels

Excellent project management and organizational skills with the ability to manage multiple concurrent initiatives

Familiarity with project management platforms such as Asana (preferred), Monday.com, ClickUp, Jira, or similar tools

Strong analytical skills with experience using marketing analytics and reporting platforms

Excellent written and verbal communication skills

Experience working in an agency or fast‑paced client services environment is preferred

Ability to travel 3-4 times per year: trips typically lasting between two to four days

Ability to work outside of standard business hours on occasion to ensure coverage of client programs when necessary

Must be able to pass a standard background check

Must be able to work with and maintain confidential information

OTHER IMPORTANT EXPECTATIONS

Follow G7 Core Values of Respect, Accountability, Passion, Integrity, and Courage

Keep G7 team up to date on relevant industry research

Work collaboratively with all members of integrated internal and external teams

Conduct yourself in a professional manner and follow Project / G7 code of conduct

Promote G7, Project, and our clients in a positive way at all times

Assist management to assure company goals are being met

Work with your manager to create and track performance goals

Stay current on marketing, music, and entertainment trends

WORK ENVIRONMENT

Hybrid office schedule: in‑office days are Tuesdays and Thursdays; Wednesdays are strongly encouraged as a third day

Highly collaborative open office environment, moderate noise‑level

At G7 and Project, each person is unique in their background - ability, age, race, gender, orientation, religion, status, and viewpoint - and is an essential thread in the fabric of our family of agencies. G7 is an equal opportunity employer where every one of our people has the right to work in an environment that is respectful, safe, and gives them space to be their authentic selves. That is our philosophy and therefore our pledge: to build this mindset into our culture, our day‑to‑day practices, and ultimately our work on behalf of our clients.

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