Brand Manager

East West Tea is seeking a talented, passionate, and experienced Brand Manager to join our Brand Experience team!

The Brand Manager works closely with the Senior Brand Manager to work with cross‑functional groups to execute strategies and tactics to drive growth.

WHAT YOU’LL OWN
Operation 50% of time

Lead the team on NA product packaging projects from concept to press check, managing the communication with agencies for, but not limited to ingredient updates, new products, innovation.

Own, manage and track monthly Yogi North America Brand team budget

Supports Senior Brand Manager in collaboration with forecasting and sales for all NPD volume forecasts

Complete regular/key business analyses using syndicated data and shipment data

Deliver consumer insights through syndicated data and market trend analysis

Leads the product innovation process and ensures timely execution

Lead in collaboration of Canada’s brand and market expansion strategies and assortment definition

RELATIONSHIP AND INFLUENCING 30% OF TIME

Lead the collaborative work with Global Marketing and Content teams to support new product launches, brand and product content and marketing campaigns

Preparation of presentations for Executive team and annual sales meetings

Lead the development of stage gates

STRATEGIC 20% OF TIME

Support Brand team in development and execution of the global Yogi brand and product strategy, brand calendar, priorities, objectives, and budgets to build brand equity to translate into attaining volume goals, annual profit, and long-term profit growth

WHAT YOU KNOW AND HAVE EXPERIENCED

5 years of relevant work experience

Preferred experience in CPG

Experience managing projects and timelines

Experience in working with cross‑functional teams

YOU’LL BE A GREAT FIT

Strong critical thinking ability to navigate and solve complex problems

Solid work ethic, self‑starter, and result‑oriented

Natural ability to develop strong, trusting relationships

Enjoys collaborating with cross‑functional partners

Responsible and a high degree of ownership

Thrives in an ever‑changing work environment

Effectively managing a multitude of work responsibilities

Balances attention to detail and swift execution

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