Marketing Services Specialist

ESSENTIAL EXPECTATIONSDiversity, Equity, And Inclusion ExpectationsGoodwill is committed to fostering a culture of dignity and trust where all individuals feel respected and valued. The sum of individual differences, life experiences, knowledge, background, education, unique capabilities, and talent converge to create an environment of inclusivity, equity, and excellence.Safety ExpectationsAt Goodwill, safety is everyone’s job. Ensuring a workplace where people can grow and enrich themselves and others by giving can only happen if our environment is secure and safe. Being compliant with safety rules, policies, procedures, and regulations, while assessing and eliminating workplace hazards, is essential to our business and delivering our mission.POSITION EXPECTATIONPOSITION EXPECTATIONSPosition SummaryThe Marketing Services Specialist serves as the bridge between marketing strategy and execution. The role is a blend of project management, creative coordination, brand stewardship, vendor management, and internal client support responsibilities that influence business results, community impact, and brand perception. The Marketing Services Specialist coordinates the execution of marketing initiatives that support retail operations, mission services, fundraising, and community engagement. This position serves as a key liaison between internal stakeholders, creative resources, and external vendors to ensure marketing projects are delivered on time, on brand, and within budget.ResponsibilitiesMarketing Project CoordinationCoordinate the development and execution of marketing campaigns across retail stores, donation centers, workforce programs, and community initiatives.Manage marketing project timelines, deliverables, and workflows to ensure projects are completed on schedule.Serve as the primary liaison between internal departments and the marketing team to identify and prioritize marketing needs.Track campaign progress and provide status updates to stakeholders.Creative Services ManagementCoordinate the creation and production of marketing materials, including print, digital, social media, signage, and promotional assets.Review marketing materials for accuracy, brand consistency, and compliance with organizational standards.Maintain an organized library of marketing assets and templates.Brand ManagementSupport the implementation and enforcement of Goodwill brand standards across all locations and communication channels.Ensure marketing materials align with organizational messaging, visual identity, and strategic objectives.Assist in developing marketing resources and toolkits for internal teams.Vendor & Production ManagementCoordinate relationships with printers, promotional product vendors, advertising partners, and other marketing service providers.Obtain quotes, manage purchase orders, and monitor production schedules.Ensure quality control of printed and promotional materials.Content & Communications SupportAssist with content development for social media, email marketing, website updates, and internal communications.Coordinate storytelling projects that highlight Goodwill's mission and impact.Support community engagement and event promotion efforts.Respond to Customer Service email inquiries and social media comments.Data & ReportingMaintain marketing calendars and campaign documentation.Track campaign metrics and prepare reports on marketing performance.Assist in analyzing customer, donor, and community engagement data to identify trends and opportunities.Support budget tracking and expense reconciliation for marketing initiatives.Retail & Community SupportCollaborate with retail operations teams to support store openings, promotions, seasonal campaigns, and fundraising initiatives.Coordinate marketing support for community events, job fairs, donation drives, and mission-related programs.Ensure stores and program locations receive marketing materials in a timely manner, including visiting stores on a monthly basis.OtherSupport special events as necessary, including those that take place before or after normal business hours and/or on different days than normally scheduled.Assists in any other projects or tasks as determined by management.Core CompetenciesDependabilityMeets deadlines and works autonomously. Focused, punctual, and maintains consistentattendance. Accountable and can be relied upon during challenging and unexpectedsituations.Job KnowledgePossesses comprehensive, functional and technical knowledge and skills to perform at a high level of accomplishment. Discerns how the job relates to other functions within the department and Goodwill operations. Follows policies, procedures, and safety protocols.Service OrientedSupports, assists, and advises internal and external customers in a timely manner displaying proactive and reactive behaviors. Demonstrates productive verbal and listening skills. Establishes and maintains effective relationships. Meets quality standards and evaluates customer satisfaction and results.TeamworkWorks collaboratively and respectively with others and is sensitive to team memberengagement. Communicates openly seeking and providing support. Shares knowledge,provides assistance, and contributes well as a leader, facilitator, or participant. Accountableto team.Job Specific CompetenciesAdaptabilityAdjusts and responds appropriately to change and unexpected challenges. Flexible, open to new ideas and responsibilities. Understands the implications of new information.Computer SkillsPossesses expertise in select IT proficiencies pertinent to the position. Computer skills may include internet and email, hardware and software, word processing, graphics and multimedia, spreadsheets and databases, and programming and scripting. Understands trends in technology and uses technology to enhance performance and advance work products throughout Goodwill.Operations ManagementManages departmental processes and assets to deliver value to the customer and Goodwill. Ability to plan, coordinate, implement, and control resources effectively to support business objectives, goals, and mission.Project ManagementStrategizes and executes projects utilizing business acumen, communication, collaboration and leadership. Manages risks, resources, scheduling, and expenditures. Institutes critical thinking, problem solving and team management. Delivers concise project status. Holds collaborators accountable.Environmental FactorsMajority of duties performed in an office environment with regulated temperatures. Other duties may be performed outside the office environment where no cooling or heating will be available. Exposure to extreme heat, cold, dust and humidity may be a possibilityPhysical FactorsAble to lift, carry, push, and pull a minimum of 25 pounds.Prolonged standing, walking, reaching, stooping, lifting, pulling, carrying, sitting at a desk, and working on a computer.Education, Experience and RequirementsRequiredHigh school diploma required.2–4 years of experience in marketing coordination, project management, communications, or creative services.Experience managing multiple projects and deadlines in a fast-paced environment.Strong organizational, communication, and customer-service skills.Proficiency with Microsoft Office, project management tools, and marketing platforms.Solid professional writing skills.High attention to detail.Proficiency with Adobe Illustrator and Photoshop a plus.Reliable access to a vehicle with state-mandated auto insurance coverage.High level of integrity, business ethics, adaptability, and flexibility.PreferredBachelor’s degree preferred. Some college a plus.Fluency in Spanish a plus.
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