Marketing Manager

Marketing Manager Opportunity

Lighthouse Technology Services is partnering with our client to fill their Marketing Manager position! This is a direct placement opportunity and will be remote in Buffalo, NY. No C2C or subcontracting arrangements will be considered.
What You'll Be Doing:
Lead integrated marketing strategy and execution across multiple channels including digital advertising, events, content creation, social media, and sales enablement to drive measurable business results
Develop and maintain comprehensive sales enablement materials including customer presentations, pitch decks, capability statements, one-pagers, service sheets, and case studies that showcase the company's differentiators and support revenue growth
Plan and execute the company's presence at approximately 15 tradeshows annually, managing all aspects from booth design and logistics to pre-show outreach, lead capture, and post-show follow-up
Own and optimize the company's website including SEO strategy, paid advertising campaigns (Google Ads), and AI-enhanced customer engagement tools, while conducting keyword research, managing budgets, and continuously improving ROI and conversion rates
Manage the company's social media presence across LinkedIn, Facebook, Twitter, Instagram, and YouTube, developing content that showcases operational capabilities, team culture, and industry expertise while growing quality B2B engagement
Oversee the end-to-end branded merchandise and swag program including vendor sourcing, inventory management, budgeting, and maintaining brand consistency across all materials and business cards
Provide dotted-line leadership to Manager of Corporate Communications and Graphics Designer in Dubai, ensuring brand alignment and collaborative execution across regions
Coordinate email marketing campaigns and customer newsletters to support sales initiatives and maintain customer engagement
What You'll Need to Have:
5-8 years of progressive marketing experience with proven hands-on execution in building presentations, managing tradeshows, running social media, and coordinating with vendors
5-8 years of experience in website management, SEO strategy, and digital advertising using Google Ads and analytics tools with demonstrated ability to optimize campaigns for performance
Bachelor's degree in Marketing, Digital Marketing, Business, or related field
Strong proficiency in PowerPoint, Canva or Adobe Creative Suite, LinkedIn/Instagram business tools, and CRM/marketing automation platforms
Proven project management capabilities with the ability to manage multiple tradeshows, campaigns, and sales requests simultaneously in a fast-paced environment
Analytical mindset with strong problem-solving skills and the ability to track performance metrics and adjust strategies accordingly
Excellent visual and written communication skills with the ability to produce polished, on-brand materials that resonate with B2B audiences
Willingness to travel 15-25% annually for tradeshows and occasional regional/international office visits, with ability to handle physical demands including setting up/tearing down exhibits
Pay Range: $85,000-$100,000 / annually