Senior Paid Search Planner (SEM/PPC)

The Senior Paid Search Planner is on the front-end of all digital components for a particular client, serving as liaison between the Paid Digital team, Account Manager and client. They are responsible for ensuring all project components, from media planning, kick-off, launch, reporting and Analytics are executed and delivered accurately and on time. They are also working very closely with the digital team, making sure that campaign performance is meeting client goals, optimizations are made on a regular basis, that there is a good streamlined process for daily workflow, and that all client deliverables are sent on time and include actionable insights and analysis.
The Senior Paid Search Planner will act as a key member of the SEM team for all initiatives and will: Plan, organize, and coordinate the design and delivery of digital marketing strategies to ensure that the Digital team captures the marketing, performance strategy and budgetary goals
Working with the Account Managers to identify the overall goals of a campaign and designing strategies and tactics to meet those goals
Participate in kick off calls and gather necessary data to deliver a well thought out strategy designed to meet the goals of the client
Communicating client goals and campaign strategy to the team
Identify opportunities to strengthen and grow existing relationships through ongoing client communications such as in person visits, conference calls, online video presentations, and email
Responsible for delivering to the client insightful and actionable client deliverables and reports
All data is accurate and reports contain performance trend analysis, recommendations, and next steps
Reviews their teams daily and monthly budget pacing sheets, working with teammates to optimize campaign budgets and performance
Execution and evaluation of account maintenance/optimization activities across multiple platforms (Google, Bing/Yahoo, Social Media, etc.), including but not limited to: keyword development and expansion, ad copy creation, landing page identification, bid strategy execution, and budget management
Industry best practices
Budget management
Internal procedures and systems
Responsible for educating and informing all team members on client’s business and advertising goals, campaign results, and future opportunities:
Include team members in client campaign “kick off” and ongoing campaign strategy meetings
Encourage team participation on client conference calls and local client visits
Ongoing review of budget goals and the execution of strategies designed to maximize campaign spend and performance
Desired qualifications include: Experience in creating, implementing and optimizing PPC strategies for a variety of clients
Advanced knowledge and experience in SEM, Google Display, Remarketing, shopping campaigns, and RLSA tactics
An expert on all major paid search programs including Google and Bing.
Ability to develop effective campaign structures within the platforms.
Full proficiency with Google Ads and Bing Editors
Experience with third party bid management applications, keyword research services, and ad testing methodologies
Google Ads and Analytics certified
Problem-solving skills; ability to adapt to new technologies
The desire to research and test new opportunities within the growing search marketplace
Able to multi-task and prioritize—must work well under pressure.
Knowledge of integrated digital media campaign planning and execution
Demonstrated grasp of leveraging KPIs to interpret results and make data-based decisions
Requirements: Bachelor’s degree, preferably in Business or Communications
3-5 years of PPC media experience
Advanced knowledge of the PPC landscape
Experience with training and mentoring teammates
Strong writing, editing, and proofing skills
Excellent verbal and interpersonal skills
Ability to think strategically and implement flawlessly
Proficiency in Microsoft Word, PowerPoint, and Excel

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