Digital Content Specialist

Digital Copywriter & Content Specialist
The Digital Copywriter and Content Specialist is responsible for creating compelling, customer‑focused digital content that elevates brand presence, supports marketing initiatives, and drives engagement across digital channels. This role develops written assets such as website copy, blog articles, email content, social media posts, and press releases.

Responsibilities

Write clear, engaging, and on‑brand content for websites, landing pages, blogs, emails, social media, press releases, digital ads, and other digital touchpoints.

Create content that aligns with brand voice, style guidelines, and business objectives.

Develop long‑form and short‑form content tailored to specific campaign goals and audience needs.

Optimize content for SEO/GEO using keywords, metadata, and best practices.

Collaborate with designers, digital marketers, and product teams to refine messaging and improve content performance and layout presentation.

Partner with marketing stakeholders to understand campaign goals and translate them into digital content.

Work closely with the Content Strategist to support content planning, calendar management, and publication schedules.

Create content testing plans and interpret analytics to adjust content accordingly.

Report to the Director of Lead Generation for the Home Energy business.

Work closely with the Home Energy Content Strategist on strategic messaging and tactics.

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