Strategic GTM Manager - Industry Operations - NA

Responsibilities
The Industry Operations Team at TikTok formulates industry strategy and identifies growth opportunities to deliver vertical-specific solutions and methodologies. We nurture accounts through high-touch client service and education on TikTok solutions, supporting clients in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team, providing holistic solutions that integrate product knowledge, vertical expertise, and market-level insights.

Strategic Analysis & Market Intelligence

Conduct market research and competitive analysis to identify growth opportunities, emerging trends, and vertical-specific insights

Support the development of GTM strategies, regional playbooks, and go-to-market frameworks for priority verticals and product initiatives

Analyze client portfolio composition, revenue mix, and account health metrics to inform strategic prioritization and resource allocation

Build business cases and ROI models to evaluate new programs, product launches, or market expansion opportunities

Monitor competitor activity and platform developments to provide forward-looking recommendations to leadership

Qualifications
Minimum Qualifications

3+ years in client services, account management, or campaign management in digital performance marketing, with hands‑on expertise in ads platforms.

Solid understanding of digital media KPIs and how to optimize against them across awareness, consideration, and performance objectives.

Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi‑market coordination.

Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards), with ability to extract actionable insights from platform data.

Detail oriented, analytical and a creative problem solver

English must be used as a working language, with strong communication skills and good teamwork abilities, capable of influencing and motivating others

Self-driven, resilient, curious about new things, and able to make judgments on complex matters

Preferred Qualifications

Strong quantitative and analytical background, with coursework or experience in statistics, economics, business analytics, data science, or related fields

Advanced proficiency in Excel (pivot tables, VLOOKUP, complex formulas) and data visualization tools (Tableau, Power BI, or similar)

Experience with SQL, Python, R, or other data analysis tools is a strong plus

Demonstrated ability to structure ambiguous problems, conduct hypothesis-driven analysis, and derive actionable recommendations from data

Experience with strategy consulting, investment banking, business analytics, or tech company internships

Strong business acumen with the ability to connect quantitative insights to commercial outcomes

Exceptional communication and presentation skills, with the ability to translate complex analysis into clear, compelling narratives

Familiarity with digital advertising metrics (CPM, CPA, ROAS, LTV, etc.) or willingness to learn quickly

Experience building dashboards, reports, or BI solutions in professional or academic settings

Comfortable managing multiple workstreams and prioritizing based on impact and urgency

Compensation and Benefits
Compensation Description (Annually): The base salary range for this position in the selected city is $108,000 - $168,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.

EEO Statement
For LosAngelesCounty (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the LosAngelesCounty Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.

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